The Public Relations Blog

Learn where AI can assist and fall short in reputation management in public relations — and how your team can keep human judgment at the center.

In this episode, Serena Ehrlich joins On Top of PR host Jason Mudd to discuss how AI-powered search engines take data from press releases, and how they decide on what to show their users.

Tune in to learn more!

You’ve likely noticed that AI-generated information is becoming increasingly prevalent in your daily searches. Whether you're using voice assistants, ChatGPT, or search engines integrated with AI technology, the content you're seeing is being pulled from somewhere—and often, it's not random. New research shows that 95% of AI-generated citations come from PR-driven content.

1. AI is shaping brand visibility through media coverage
2. Taylor Swift’s Orange Wave sparks brand buzz
3. 60-second close: The power of earned media and visibility

You're probably noticing more than ever how public relations is shifting. With 2025 on the horizon, staying ahead in this field means understanding these changes and preparing for what's next. Let’s explore the latest dynamics shaping PR and why you need to adapt your strategies to succeed in this fast-paced environment.

You're probably aware of how much technology is shaking up industries everywhere. Have you noticed Google's latest development, AI Mode? As it continues to evolve, it's bound to impact public relations, changing how brands approach PR and media strategies. As a professional tracking these shifts, understanding the implications of AI Mode could be pivotal for your future campaigns.

Google continues to refine how we interact with information online. Two tools that play a big part in this are the Google Knowledge Panel and the Google Knowledge Graph. At first glance, they may seem like similar features, but they serve different purposes and understanding how they operate can significantly influence a business's digital strategy.

It’s one of the first questions many business leaders ask when exploring public relations. After all, in most areas of business, service providers give clear projections: accountants promise compliant filings, IT teams guarantee uptime, ad agencies guarantee placements. So why do those in PR — a powerful driver of reputation, trust, and influence — resist putting outcomes in writing?

How AI is shaping brand visibility through media coverage

AI is no longer just a technological buzzword. You’re using AI, whether you realize it or not, to shape your brand’s reputation. It’s now a central part of how companies shape their public image and manage their brand's reputation.

From the way people search for companies to how those companies are represented in search results, AI plays a growing role. As AI tools evolve, they’re pulling content from media sources to inform answers, fuel conversations, and even frame public perception across digital channels.

You’re busy juggling many tasks at your company, trying to hit your goals and stay ahead of competitors. It’s easy to prioritize immediate concerns and push public relations to the bottom of your list. Many companies are in the same boat, thinking they’ll address PR when there’s time. But delaying your attention to PR can actually cost your company in ways you might not realize.