The Public Relations Blog

Tracking and building domain authority scores can amplify the SEO impact of earned media coverage.

Domain authority is a metric developed by Moz that predicts how well a website will rank on search engines. It's calculated based on an analysis of over 200 ranking factors, including the quantity and quality of links pointing to a domain. 

For public relations professionals, understanding and tracking domain authority is crucial in four key ways.

Hamas’s Oct. 7 attacks on Israel demonstrate organizations’ difficulty responding to even heinous terrorist attacks. Most people agree opposing terrorism is the logical and right thing to do. Taking a stand against any sort of violence publicly or internally with employees would then seem to be the next step, right? 

Some companies, organizations, and individuals are finding out that quick response is fraught with danger. 

News releases focusing strictly on news value are more effective than press releases in today's media landscape.

In the world of public relations, there are two main types of releases organizations use to garner media attention: the press release and the news release. Though they may seem similar, news releases are more valued in today’s media landscape due to their higher news value and more journalistic style.

So what’s the difference?

It’s virtually impossible to scroll through a social media platform without encountering some form of influencer marketing. The merging of branding and influencer personalities has played a major role in shaping modern marketing methods, and, according to experts, it’s a trend that’s continues to grow. 

In this episode, Tom Ciuba joins On Top of PR host Jason Mudd to discuss crisis management and how to build a crisis communications plan.

Tune in to learn more!

A LinkedIn poll revealed corporations have a negative public image. How can you change that for your organization?

On a LinkedIn poll, Axia Public Relations CEO Jason Mudd asked if corporations exist merely to generate a profit or are beholden to stakeholders. The results showed 82% of respondents thought corporations only exist to maximize profits, while 18% thought corporations were beholden to stakeholders. 

To better the PR pro/journalist relationship, avoid these common mistakes.

Public relations professionals and journalists have a symbiotic yet strained relationship at times. As a PR veteran who worked with the media for over 15 years, I've encountered recurring habits among reporters that annoy even the most experienced PR pros. 

Though many journalists are a pleasure to work with, a few key etiquette tweaks could go a long way toward smoothing out communication.

Become recognized as a source of authority by repurposing your media.

If your company is looking to scale content amount and audience reach, repurposing content is a tried and true method. Podcast interviews, awards, earned media, and any other recognition from your company can provide great opportunities to create content for your social media channels and website. A blog post can become multiple social media posts, while an interview and earned awards can become social media and blog posts. The opportunities are endless. 

There are 25 qualities your company should consider when looking to hire a social media manager.

A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics. This individual can work at an agency, for the company directly, or as a freelancer. Regardless, your social media coordinator must have the ability to fulfill all your company’s needs. We’ve created a list of 25 essential qualities to look for when hiring a social media strategist:

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices.

Tune in to learn more!