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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Corporate gifting done right with The Expressory’s Jamie Shibley

In this episode, Jamie Shibley, CEO of The Expressory joins host Jason Mudd to discuss how to strengthen relationships through thoughtful, strategic corporate gifting.

 

Tune in to learn more!


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Topics: corporate communications, strategy, On Top of PR

PR without SEO don't work

Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.


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Topics: SEO, PR tips

3 ways to gain PR and credibility without a media list

Learn how to increase your brand's credibility and recognition using smart PR strategies without relying on media contacts or traditional outreach.


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Topics: PR tips

Why all digital media is global by default

Your digital stories go further than intended. Learn how to manage your web media strategy for global relevance using smart, AI-guided web media planning.


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Topics: digital PR, media

How Google's AI mode rewards credibility not clickbait

Google’s AI now favors reliable content over tricks. Use AI relations to build trust, grow visibility, and outlast clickbait tactics.


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Topics: media relations, online public relations

How press releases are powering generative engine optimization and answer engine optimization

As search evolves from links to language, the humble press release is experiencing a powerful resurgence. Not as a tool for vanity metrics or mass wire spam, but as a strategic asset that feeds both generative AI models and answer-based search engines. Smart brands are rediscovering how to use news releases to shape how they’re understood, quoted, and recommended by machines.


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Topics: SEO, news release, artificial intelligence

AI won't replace SEO: Here's what you still need

SEO for PR helps connect your brand’s content, media, and message with the real audiences searching for relevance — not just automation.


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Topics: SEO, artificial intelligence

How Instagram verification has changed in 2025

Learn how Instagram’s updates affect your social media and reputation management strategy with verified profiles and earned trust.


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Topics: reputation management, online reputation management, social media

The right way to apply for a speaking engagement

Learn how to boost your proposals with a public relations agency to earn high-value speaking opportunities and stand out to event organizers.


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Topics: public relations, thought leadership, public speaking

When your website becomes a PR crisis

Learn how a website failure can lead to a public relations crisis and how to prevent a future PR crisis with better planning and response.


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Topics: public relations, PR tips

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