How to get more leads and increase conversion through blogging
Blogging is one of the best ways to attract more traffic to your website. Creating interesting, useful blog posts has become a part of any successful content marketing strategy. Why? When you write new blog posts, you update your company’s website. This signals search engines that your site is live and maintained. Besides, the more you blog, the more content pages you have out there for the search engines to crawl. This increases your chances for prospective customers to discover you!
However, creating new content isn’t enough. You must create high-quality content. So, how do you write a quality blog post? Here are three easy tips to follow:
1. Do your keywords search.
Keywords are important for several reasons. When you choose a keyword phrase and stay focused on it, it helps Google know what the content is about. Also, doing a keyword search helps you focus your content on what interests your audience. Choosing the right keywords and using them throughout your content increases your chances of appearing high in Google’s search results.
2. Use stunning visuals.
Great photos and videos are very important for your blog posts. Most of your readers will just skim your posts. High-quality visuals, especially videos, will keep them on your page longer. This improves your search engine optimization.
3. Optimize your content for SEO.
While writing great content is important, it’s equally important to make that content visible for the search engines by optimizing it. Using headings and subheadings and providing links to your other content as well as to quality resources are the key optimization steps that will help others discover your blog posts.
Producing quality blog posts is a vital step in your content marketing strategy to increase your company’s visibility, get more customers, and turn existing customers into loyal fans.
Axia Public Relations fully understands the value of high-quality content. Download Axia’s complimentary “Inbound Marketing Guide" to take your content and social media strategy to the next level.
Clients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.