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How can your company keep its blog full of fresh content?

By Marjorie Comer

5 ways to enhance your blog

63415644_sMost companies start a blog with good intentions to reach more people. Too often though, the content starts to dwindle and may even cease altogether. Here are five ways to help keep your company’s blog full of fresh content.

  1. Create an editorial calendar.
    Start by creating an editorial calendar, divided by months or quarters. Review topics that may occur during each time frame. For example, if you’re a medical provider, blog about sunscreen and hydration during the summer months.
  1. Provide FAQs.
    Do you have frequently asked questions posted on your website? Create longer descriptions or responses in the form of blog posts that link to your FAQs.
  1. Make announcements.
    Another use for your blog is making announcements about new products, new hires or new locations. These announcements are less formal than a news release and a way to relate to your clients. Just remember that while you may think it’s news, it may not be a newsworthy announcement. Check to see if your announcement has at least one of the 10 elements of news before you post.
  1. Find topics from customer feedback.
    Clients and customers often have comments or suggestions about your services or the products you offer. Have your team of bloggers address those comments as well as related topics in blog posts. Talk to your employees to find out what feedback they’re getting.
  1. Have an employee spotlight.
    Still feeling stuck? Consider inviting one employee per month to guest blog for you. Employees can blog about themselves and their experiences working at your company. This adds a personal touch to the blog.

Blogging doesn’t have to be scary. And you don’t have to publish a new blog every day. Having a consistent schedule is important though, so make sure you don’t go weeks or months before publishing new blog posts. This is why the first item on our list – an editorial calendar – is so important. It helps you plan. Axia Public Relations has an editorial calendar template that you can download today to help your team start blogging consistently.

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axia-leadership-marjorie-cormereClients love Marjorie’s work ethic, speed and diligence. She has worked with Axia Public Relations since October 2011. Marjorie graduated from Rockhurst University with a Bachelor of Arts in communication and loves to cheer for her hometown Kansas City Royals. Learn more about Marjorie.



Featured image credit: 123rf.com

Topics: blog, owned media

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