The Public Relations Blog

1. Amazon’s internal blunder leads to global outage
2. Authenticity is essential for modern communications and reaching Gen Z
3. 60-second close: Build brand trustworthiness with credibility and consistency

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Topics: crisis communications, 60-Second Impact

1. Cracker Barrel’s new social media lead reflects on “busy” first 60 days
2. Taco Bell leverages celebrity cameos for its new “Crispy Chicken” menu
3. Charlie Kirk’s death exposed gaps in crisis communication plans.
4. 60-second close: Navigating crisis and creativity

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Topics: crisis communications, branding, 60-Second Impact

1. AI is shaping brand visibility through media coverage
2. Taylor Swift’s Orange Wave sparks brand buzz
3. 60-second close: The power of earned media and visibility

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Topics: 60-Second Impact, artificial intelligence

1. The domino effect of Prime Day — retail's new Black Friday
2. Chipotle, Deliveroo, Lime: Quirky campaigns round‑up
3. Adidas resurrects its “Superstar, The Original” campaign
4. 60-second close: The many faces of PR strategy

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Topics: retail, 60-Second Impact

1. Lessons from the Nintendo Switch 2 pre- and post-launch
2. X hires third PR lead in a year
3. 60-second close: Aligning messaging with reality

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Topics: PR tips, 60-Second Impact

1. Baseball + Oscar Mayer + AI = a PR home run
2. Hostess rolls out “Munchie Mobile” on 4/20 to reach millennials and Gen Z
3. 60-second close: PR strategy in a transforming experience economy

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Topics: shared media, social media, 60-Second Impact, artificial intelligence

1. Epic Universe’s opening day dominates social media with viral organic posts
2. Lowe’s launches new strategy, closing several underperforming locations
3. 60-second close: PR strategy in a transforming experience economy

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Topics: strategy, 60-Second Impact

1. Is Tesla experiencing a brand crisis?
2. Chewy's recent content shows the power of thought leadership
3. 60-second close: Set your narrative, or someone else will

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Topics: thought leadership, crisis communications, 60-Second Impact

1. Delta’s crisis response is a masterclass in crisis communications
2. Media ethics lessons from the Baldoni/Lively case
3. 60-second close: Protecting reputation and trust

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Topics: crisis communications, 60-Second Impact

1. CNN lays off over 200 staff after viewership decline
2. Rise in cyberattacks makes advanced crisis communication planning critical
3. 60-second close: Adaptation and forethought are PR priorities

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Topics: crisis communications, 60-Second Impact