The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Get clear on outputs, outtakes, and outcomes to show real audience impact with smarter PR measurement strategies.
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Topics: public relations, PR tips
Learn how to adjust your PR strategy to make your brand stand out and secure earned media even during crowded news cycles with these expert tips.
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Topics: PR tips, earned media
In a courtroom, even the most confident witnesses often get the story wrong. They remember what they think they saw — not what actually happened. The same problem happens in marketing every day.
Companies ask new customers, “How did you hear about us?” and then take those answers at face value. Unfortunately, people are unreliable narrators of their own buyer journey. Human memory isn’t a recording; it’s a reconstruction.
As a result, marketing teams build reports, dashboards, and even budgets on faulty self-reported attribution — and that can lead to costly, misleading conclusions.
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Topics: PR tips, measurement
Learn how combining SEO and PR boosts visibility and credibility. Discover the essentials of leveraging SEO in your PR strategy for maximum impact.
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Learn how to increase your brand's credibility and recognition using smart PR strategies without relying on media contacts or traditional outreach.
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Topics: PR tips
Learn how a website failure can lead to a public relations crisis and how to prevent a future PR crisis with better planning and response.
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Topics: public relations, PR tips
In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.
Tune in to learn more!
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Topics: PR tips, strategy, On Top of PR
Get lasting visibility by combining media with a public relations agency that builds message alignment, SEO gains, and long-term brand trust.
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Topics: public relations, PR tips
What Does PR Success Look Like?
The question “How do you measure PR?” comes up in nearly every client conversation. It’s a smart question — and an essential one. But too often, the answers floating around are outdated, inflated, or entirely disconnected from your actual business objectives.
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Topics: PR tips, measurement
Learn how public relations agencies help turn recognition into ongoing brand value through content, credibility, and lasting impact.
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Topics: public relations, PR tips
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