The Public Relations Blog

In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. 

Tune in to learn more!

Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

Public relations belongs in the same room, same meetings, and same dashboards as demand gen, product marketing, and sales. If your PR updates live off to the side in a feel-good “coverage recap,” you are leaving money and focus on the table. PR can and should be part of how you plan for pipeline, forecast revenue, and decide where to invest.

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

If it’s your first time working with a public relations firm, you may not know what to expect. Based on our many years of experience in this profession, here are our top five things you should expect from a PR firm.

Build a cross-channel dashboard tying earned media to pipeline with UTM, GA4, and CRM data. Practical SEO for PR that proves ROI and lift.

PR teams are feeling more pressure to prove real business impact. Leadership is not satisfied with big impression numbers or a long list of logos anymore. They want to know how earned media turns into site visits, leads, pipeline, and closed revenue. That means PR leaders need a clear way to connect coverage with the same numbers sales and finance care about.

Learn what your team reveals during a public relations crisis drill and how to improve roles, messaging, and decision-making before real trouble hits.

A public relations crisis never shows up at a quiet, calm time. It hits during your big spring product launch, right before a major conference, or the same morning as your earnings call. Your phone lights up, your inbox floods, and social feeds start spinning faster than your team can refresh the screen.