The Public Relations Blog
We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.
Topics: PR tips
Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.
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Topics: public relations, PR tips
Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.
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Topics: public relations, PR tips
Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.
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Topics: public relations, PR tips
Hiring a public relations firm is a significant investment. PR can elevate your brand, build your credibility, and connect you with your audience. But not all PR campaigns — or firms — are effective. Before choosing a PR partner, be sure to ask the right questions, set clear expectations, and understand the dynamics of the relationship.
To ensure your partnership is productive and aligned with your goals, it’s important to know the following:
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Topics: PR tips
Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.
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Topics: public relations, PR tips
In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.
Tune in to learn more!
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Topics: PR tips, corporate communications, On Top of PR, solocast
Use these tips to stay relevant in a rapidly changing world.
The media landscape is rapidly changing, and it can be hard to resonate with audiences always looking for the “next thing.” Trends provide valuable insights into their behavior. Leveraging trends in your brand strategy is key to standing out from the competition and shaping your brand’s identity. These five simple ways to stay on top of PR trends will allow you to resonate with your audience more effectively.
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Topics: PR tips
As acquisition costs rise and budgets tighten, smart marketing leaders are turning to PR to build authority, improve conversion rates, and create long-term revenue impact.
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Topics: public relations, PR tips
As budgets tighten and customer acquisition costs rise, marketing leaders are rethinking PR as a long-term driver of brand authority, conversion, and revenue growth.
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Topics: public relations, PR tips
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