The Public Relations Blog

When you hire a professional, what exactly are you buying — the outcome or the effort? In most fields, that distinction falls into two categories: obligation of results and obligation of means. Understanding the difference is essential for both clients hiring PR firms and professionals working in public relations.

Professions with an obligation of results commit to delivering a defined, measurable outcome. Failure to deliver that outcome means they have not fulfilled their professional duty.

Not all PR partnerships deliver the support you need. Recognizing the warning signs early can help you find a team that truly drives visibility, trust, and long-term results.

You and AI: Partnering for brand visibility

AI is reshaping how brands get discovered. To stay visible, PR strategies must go beyond search rankings and ensure brand content feeds into the algorithms shaping tomorrow’s results.

Ignoring social comments sends the wrong message. Learn how thoughtful replies prevent reputational damage and why they hurt your public relations when left unchecked.

Position your brand for success in AI-driven search with Axia Public Relations. Learn to optimize indexing, ensure compliance, and enhance visibility.

Discover why 72% of PR professionals report earning media is harder. Learn successful strategies from Axia to boost your media coverage significantly.

You’ve likely noticed that AI-generated information is becoming increasingly prevalent in your daily searches. Whether you're using voice assistants, ChatGPT, or search engines integrated with AI technology, the content you're seeing is being pulled from somewhere—and often, it's not random. New research shows that 95% of AI-generated citations come from PR-driven content.

You're probably aware of how much technology is shaking up industries everywhere. Have you noticed Google's latest development, AI Mode? As it continues to evolve, it's bound to impact public relations, changing how brands approach PR and media strategies. As a professional tracking these shifts, understanding the implications of AI Mode could be pivotal for your future campaigns.

Google continues to refine how we interact with information online. Two tools that play a big part in this are the Google Knowledge Panel and the Google Knowledge Graph. At first glance, they may seem like similar features, but they serve different purposes and understanding how they operate can significantly influence a business's digital strategy.

You’re busy juggling many tasks at your company, trying to hit your goals and stay ahead of competitors. It’s easy to prioritize immediate concerns and push public relations to the bottom of your list. Many companies are in the same boat, thinking they’ll address PR when there’s time. But delaying your attention to PR can actually cost your company in ways you might not realize.