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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Quiet revenue engine: 5 PR plays that create demand without clicks

Learn how a public relations agency drives demand through AI citations, narratives, partners, events, and customer proof without clicks.

 


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Topics: public relations, PR tips

So… what is it that you do? Understanding public relations

A LinkedIn article from Daniel Méndez Aróstica inspired this blog post. We appreciate his insights on the PR profession and encourage you to check out his post. We’ve adapted key insights and expanded upon them to provide a broader perspective on PR’s impact.

 

Public relations is one of the most misunderstood professions. If you work in PR, you’ve probably heard some version of:


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Topics: PR tips

Structuring PR agency collaboration for revenue

Make PR measurable: Align narrative, governance, and reporting to the revenue KPIs your C-suite cares about.

 


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Topics: public relations, PR tips

How to break up with a PR firm

Breaking up is hard to do, but we've made it easy on you. 


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Topics: PR tips

Close the PR-to-marketing KPI gap with a shared measurement framework

Turn media wins into measurable demand by aligning teams, tools, and workflows from coverage to conversion.

 


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Topics: public relations, PR tips

Align PR with revenue: Run this 90-day diagnostic

Stop reporting clips and impressions. Use this 12-week plan to align PR with your revenue engine, prove impact, and build compounding authority.

 


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Topics: public relations, PR tips

PR as an always-on funnel asset: Building a revenue continuity model

Build always-on demand between launches with measurable PR carryover and leading indicators tied to pipeline.

 


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Topics: public relations, PR tips

10 things to consider before hiring a PR firm

Hiring a public relations firm is a significant investment. PR can elevate your brand, build your credibility, and connect you with your audience. But not all PR campaigns — or firms — are effective. Before choosing a PR partner, be sure to ask the right questions, set clear expectations, and understand the dynamics of the relationship.

 

To ensure your partnership is productive and aligned with your goals, it’s important to know the following:


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Topics: PR tips

10 signals marketing teams should track to see PR's revenue impact

Build a PR signal dashboard that helps marketing, revenue operations, and finance make smarter budget and messaging decisions.

 


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Topics: public relations, PR tips

How PR influences recruiting, retention, and workforce quality

In this solocast, On Top of PR host Jason Mudd dives into how PR shapes recruiting, retention, and workforce quality through reputation.

 

Tune in to learn more!


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Topics: PR tips, corporate communications, On Top of PR, solocast

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