The Public Relations Blog

The introduction of VR/AR devices could be a turning point for PR professionals.

Apple has revolutionized personal computing technology over its 42-year history by transforming the daily lives of individuals and companies. The new Apple Vision Pro may be the next innovation to add to Apple’s already impressive resume. 

So, what is the Vision Pro, and why is it better than other virtual and augmented reality (VR/AR) devices? Can it be a beneficial tool in the hands of PR professionals? To understand the potential of this new device, we must know what sets Vision Pro apart and how it can improve the productivity and outreach of PR professionals.

In this solocast, host Jason Mudd describes how our PR firm is utilizing AI, as well as how you can use it to benefit your own company. He discusses the five most important things to remember when working with AI in your agency.

Tune in to learn more!

Using AI comes with its own ethical and legal challenges.

As we’ve previously covered, emerging artificial intelligence technologies can be a boon for your company’s public relations content production. With its ability to quickly create content, your company can quickly create useful first drafts for the rest of your team to build upon, among other benefits.

While AI is an effective tool for PR content creation, you can’t use content as-is. Before your company begins using AI-generated content for PR, you need to make sure you have a clear usage policy, a process for when an AI takes content from other sources, and a vision for how to deal with copyrighted materials it might use.

Artificial intelligence can be a great PR assistant, but it’s not the end-all for content creation.

Artificial intelligence has taken the tech community by storm in 2023. Originally treated as a novelty, it has quickly become an effective tool in multiple fields. Public relations can benefit from the AI revolution as well.

But before looking at how AI can improve your PR, it’s important to learn what AI is.

In this episode, Amy Diehl joins host Jason Mudd to discuss how bias against women persists in female-dominated workplaces. Amy shares her knowledge of why men are in leadership roles more often than women and what makes an industry equitable. They also discuss how to make your workplace healthy for men and women, the phenomenon of presentism, and how to eliminate bias and what can women do if they are confronted by bias.

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From 420-themed marketing from global brands to Anheuser-Busch’s absolute blunder in corporate comms, opportunities to connect (or not) abound. The key to creating unforgettable brand moments is to know your audience. Doing so, well, takes data.

Collaboration between public relations and investor relations teams is critical for any business success in today's market. 

PR is responsible for managing a company's reputation with the public, while IR handles communication with investors and financial analysts. While these two teams have different roles and responsibilities, they share a common goal: to ensure the success of the company.

Public relations professionals focus on their target audience in their communications.

Persuading the consumer is often easier than you might think. Sometimes, all that it takes is a step away from yourself and toward your audience. A simple shift in the subject of your messaging can make all the difference.

In this episode, Leah Power joins host Jason Mudd to discuss best practices for using procurement with a PR, marketing, or communications agency. Together, they discuss the difficulties with in-house agencies, why brands hire outside agencies, and when to use procurement when using an outside agency.

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It's no secret that public relations and search engine optimization are powerful tools in the digital marketing toolkit. But what if we could combine the two strategies to get even better results?

From leveraging the power of press releases to using data to optimize content, you'll learn how to supercharge your PR and SEO efforts to create an impactful marketing strategy. With this approach, you’ll be able to help your company expand, reach higher search engine rankings, and reach a far wider audience.