The Public Relations Blog

Learn how to increase your brand's credibility and recognition using smart PR strategies without relying on media contacts or traditional outreach.

Learn how a website failure can lead to a public relations crisis and how to prevent a future PR crisis with better planning and response.

In this episode, Habitat for Humanity’s Amy Dunham joins host Jason Mudd to discuss how organizations can use market insights to shape PR strategies.

Tune in to learn more!

Get lasting visibility by combining media with a public relations agency that builds message alignment, SEO gains, and long-term brand trust.

What Does PR Success Look Like?

The question “How do you measure PR?” comes up in nearly every client conversation. It’s a smart question — and an essential one. But too often, the answers floating around are outdated, inflated, or entirely disconnected from your actual business objectives.

Learn how public relations agencies help turn recognition into ongoing brand value through content, credibility, and lasting impact.

When you hire a professional, what exactly are you buying — the outcome or the effort? In most fields, that distinction falls into two categories: obligation of results and obligation of means. Understanding the difference is essential for both clients hiring PR firms and professionals working in public relations.

Professions with an obligation of results commit to delivering a defined, measurable outcome. Failure to deliver that outcome means they have not fulfilled their professional duty.

Not all PR partnerships deliver the support you need. Recognizing the warning signs early can help you find a team that truly drives visibility, trust, and long-term results.

You and AI: Partnering for brand visibility

AI is reshaping how brands get discovered. To stay visible, PR strategies must go beyond search rankings and ensure brand content feeds into the algorithms shaping tomorrow’s results.

Ignoring social comments sends the wrong message. Learn how thoughtful replies prevent reputational damage and why they hurt your public relations when left unchecked.