The Public Relations Blog

In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven search, and what PR pros need to do now to stay relevant.

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When you think about improving your media outreach, the approach isn’t to dive straight into the deep end. Imagine you're prepping for your first NFL game. Would you really want your debut to be against a powerhouse like the Patriots? Probably not. You'd want to start with a team that gives you a fighting chance, or in this case, publications that are more accessible to establish your footing and boost your confidence.

Building a gradual media outreach plan is about understanding the field and pacing your efforts smartly. It's about gaining traction with smaller wins and using those to drive momentum forward.

Public relations isn’t just about making announcements. It’s about building trust, shaping perception, and creating lasting connections with your audience. In a world where consumers are flooded with content, you need more than visibility: You need impact.

To stay ahead, PR efforts must leave a memorable impression. They must have the wow factor. It’s about capturing attention and making sure your story remains vivid in the minds of your audience long after they've heard it. But what actually contributes to that wow factor?

What’s the ROI of a public relations “project”? If you think about it in isolation, a single PR push might deliver a spike in visibility, but that momentum fades fast. The truth: Short-term, project-based PR rarely delivers lasting impact. PR is most valuable when you treat it as a strategic, long-term investment.

Daniel Mendez of Collective Measures shares how the importance of early and active networking.

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You’re looking for ways to stand out in a fast-changing B2B marketing world—and you’re not alone. With so many channels competing for attention, it’s easy to overlook powerful tools that have been here all along. Your next big opportunity might just be trade publications. They not only boost your visibility but also build credibility right where it matters most: in front of the audience that already cares about what you do. 

You need a PR strategy that works in today’s changing media landscape. As digital platforms take over, your approach must shift from traditional outlets to niche, specialized media. You’ll find these channels connect more deeply with your audience and reshape how your story is shared and valued.

In a world where every brand fights for media attention, you need more than a typical press release to stand out. Doing something truly original is what catches journalists’ eyes. When you create interesting, memorable stories, you inspire news outlets to share your message with their audiences.

Unlocking the power of reactive gifting in PR

Have you ever been pleasantly surprised by an unexpected gift? That delightful feeling can work wonders in creating memorable connections, not just personally, but professionally too. Reactive gifting, a strategy where businesses respond with thoughtful gestures based on real-time interactions, is becoming a standout move in public relations. It's less about the dollar value and more about the lasting impression it leaves.

In this episode, M.J. Clark joins host Jason Mudd to discuss how PR pros can manage stress and thrive under pressure by adopting better leadership practices.

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