The Public Relations Blog

Uncover hidden PR costs, assess risk exposure, and align spend with measurable revenue impact.

 

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Topics: public relations, PR tips

How web media coverage builds trust early, influences buyer decisions, and drives measurable pipeline and revenue growth.

 

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Topics: PR tips, web media

In this episode, Richard Shotton joins host Jason Mudd to discuss the behavioral science behind some of the world’s most successful brands and how to apply those principles in marketing and PR. 

 

Tune in to learn more!

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Topics: PR tips, On Top of PR

Why marketing leaders must move PR from a "soft brand play" to a measurable growth function that stabilizes pipeline and improves win rates.

 

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Topics: public relations, PR tips

Stop treating earned media as a post-campaign recap and start integrating it into your quarterly dashboards, CRM tracking, and cross-functional sales syncs.

 

Public relations belongs in the same room, same meetings, and same dashboards as demand gen, product marketing, and sales. If your PR updates live off to the side in a feel-good “coverage recap,” you are leaving money and focus on the table. PR can and should be part of how you plan for pipeline, forecast revenue, and decide where to invest.

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Topics: public relations, PR tips

Discover why PR is key to effective marketing and communication plans, boosting authority, pipeline, and measurable revenue results.

 

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Topics: PR tips, inbound marketing, communications

Learn a CFO-ready model to quantify earned media using incrementality tests, share-of-search, and synthetic control with public relations services.

 

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Topics: public relations, PR tips

1. PR investments to double by 2028, according to Gartner
2. Forbes: You can’t buy credibility
3. 60-second close: Earning credibility in 2026

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Topics: PR tips, investment, 60-Second Impact, artificial intelligence

Learn how to use PR to earn more keynote speaking opportunities, build authority, and attract event organizers through media and thought leadership.

 

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Topics: PR tips

If it’s your first time working with a public relations firm, you may not know what to expect. Based on our many years of experience in this profession, here are our top five things you should expect from a PR firm.

 

 

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Topics: PR tips