The Public Relations Blog

Position your brand for success in AI-driven search with Axia Public Relations. Learn to optimize indexing, ensure compliance, and enhance visibility.

Discover why 72% of PR professionals report earning media is harder. Learn successful strategies from Axia to boost your media coverage significantly.

You’ve likely noticed that AI-generated information is becoming increasingly prevalent in your daily searches. Whether you're using voice assistants, ChatGPT, or search engines integrated with AI technology, the content you're seeing is being pulled from somewhere—and often, it's not random. New research shows that 95% of AI-generated citations come from PR-driven content.

You're probably aware of how much technology is shaking up industries everywhere. Have you noticed Google's latest development, AI Mode? As it continues to evolve, it's bound to impact public relations, changing how brands approach PR and media strategies. As a professional tracking these shifts, understanding the implications of AI Mode could be pivotal for your future campaigns.

Google continues to refine how we interact with information online. Two tools that play a big part in this are the Google Knowledge Panel and the Google Knowledge Graph. At first glance, they may seem like similar features, but they serve different purposes and understanding how they operate can significantly influence a business's digital strategy.

You’re busy juggling many tasks at your company, trying to hit your goals and stay ahead of competitors. It’s easy to prioritize immediate concerns and push public relations to the bottom of your list. Many companies are in the same boat, thinking they’ll address PR when there’s time. But delaying your attention to PR can actually cost your company in ways you might not realize.

In this episode of On Top of PR with Jason Mudd, we welcome Matt Dzugan, senior director of data at Muck Rack, to unpack the findings from Muck Rack’s new report, “What Is AI Reading?” Together, they explore how generative AI platforms like ChatGPT and Gemini rely heavily on earned media coverage — especially journalistic content — to shape their responses. Learn why timely, credible PR coverage is more important than ever, how to optimize your brand visibility in AI-driven search, and what PR pros need to do now to stay relevant.

Tune in to learn more!

When you think about improving your media outreach, the approach isn’t to dive straight into the deep end. Imagine you're prepping for your first NFL game. Would you really want your debut to be against a powerhouse like the Patriots? Probably not. You'd want to start with a team that gives you a fighting chance, or in this case, publications that are more accessible to establish your footing and boost your confidence.

Building a gradual media outreach plan is about understanding the field and pacing your efforts smartly. It's about gaining traction with smaller wins and using those to drive momentum forward.

Public relations isn’t just about making announcements. It’s about building trust, shaping perception, and creating lasting connections with your audience. In a world where consumers are flooded with content, you need more than visibility: You need impact.

To stay ahead, PR efforts must leave a memorable impression. They must have the wow factor. It’s about capturing attention and making sure your story remains vivid in the minds of your audience long after they've heard it. But what actually contributes to that wow factor?

What’s the ROI of a public relations “project”? If you think about it in isolation, a single PR push might deliver a spike in visibility, but that momentum fades fast. The truth: Short-term, project-based PR rarely delivers lasting impact. PR is most valuable when you treat it as a strategic, long-term investment.