The Public Relations Blog

Similar to telling your consumer how your product or service will make them successful, you want to inform them what would happen if they didn’t purchase your product or service. 

You want to seal the deal by upping the stakes. Tell them the potential failures they could endure if they don’t purchase your product or service. 

Tell your consumers how your products or services will make their lives better

Now that you’ve determined how your consumer can take action, you need to tell them why they should take action. 

List everything the consumer can experience using your product or service. Give them a vision to chase and let them know how easy their life can be with your product or service. Make it clear to them why they should choose you. 

How to persuade your consumers to take action on your website

Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 

“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 

How to persuade your consumer to consider buying your products or services

You’ve gotten to the point where you’ve now developed a relationship with the consumer, and they aren’t ready to place an order yet. This is why you’ll have to give them a plan.

Even though the consumer has you guiding them and telling them your product or service’s mission, the consumer most likely feels “at risk” once you initiate an invitation to place an order. They may fear losing money, feeling tricked, or being disappointed. In response, they’ll start making excuses to not do business with you. This is when you develop a plan.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

September 2022 – Brands Capturing the Audience With Strategic PR “Stunts”

PR “stunts” have somewhat of a bad reputation around them. However, a disruptive campaign that’s wildly creative has shown time and again just how powerful it can be for generating buzz. Here, we’ll look at two examples from brands relying on the concept of stunt marketing to explode visibility even beyond their traditional audience.

How to determine the best buying journey for your consumers

Identity transformation is the transformation that occurs as an effect of the StoryBrand BrandScript you put together. However, you need to know who you’re helping your customers become before you can start the BrandScript, which is why you should start with the identity transformation. 

Now that you know what your consumer wants, you have to interest them in your story. The way to do that is to introduce a problem. Why? Because consumers love to solve problems.

In every great story, there is a character who battles a problem. In order to successfully tell a brand’s story, you must incorporate the problems or issues that consumers will come across that the brand can help solve. These problems will allow consumers to relate to the brand and to truly begin the “storytelling” process. Without consumer problems, how would you communicate the effectiveness of your products or services? You wouldn’t be able to because a story without a problem or “plot” isn’t a real story.

So many companies waste a large amount of money on marketing, but what if we said you didn’t have to do that to be successful? Follow this BrandScript series to see how you can do that in a short, seven-part framework.

Effective PR helps you position your company to the consumers in a positive way. We can agree that people aren't thrilled about paying for insurance, and most see it as a grudge purchase. Smart public relations helps customers looking for insurance remember your insurance company to reach out to do business with you.

While you can't control every piece of information about your company, a few effective PR strategies can improve your standing in the insurance industry and give consumers a clearer understanding of your brand.

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle.

When your income decreases, your company usually cuts the “extras” first. While you may need to decrease unnecessary expenses, you should look at how cutting expenses and services may impact your company overall.