The Public Relations Blog

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle.

When your income decreases, your company usually cuts the “extras” first. While you may need to decrease unnecessary expenses, you should look at how cutting expenses and services may impact your company overall.

Becoming a lifelong learner can help you in multiple ways

Learning, along with experience, is fundamental to gaining knowledge and being successful as a professional. However, you shouldn’t limit learning to topics related to your career or profession; you should stay willing to learn all kinds of subjects – even things outside what you’re usually interested in – whenever you can. A little learning each day can pay off in both your professional and personal lives. 

Experience is a great tool for learning beyond what school can teach

As a professional, you should always be soaking up information and learning new things. No matter what you specialize in, learning new information will help you and your company grow and adapt. One great way to learn valuable information is through experience.

“I don’t know what PR is, but I know we need it,” is a statement many business professionals find themselves making throughout their career. CNN says “anyone who pays attention to how decisions are influenced knows that PR is tremendously important” – so why is public relations at work so difficult to recognize? Like trying to assign a universal value to a work of art, public relations is quantified in various ways depending on an organization’s unique traits. To better understand what PR is, let’s break it down using the five Ws.

Experiencing what customers do can help you put yourself in their shoes

Telling your company’s story and why it matters to your potential customers is a very important part of public relations. However, it’s possible to get so into storytelling that you lose focus on how your story connects to potential customers!

A great way to solve this issue is to put yourself in the customer’s shoes. It sounds simple, but going through the same processes your customers go through can help you understand what makes your product or service shine, thus helping you focus PR efforts on how your company can solve potential customers’ problems and make their lives easier.

Diversity and inclusion leads to better ideas and innovation.

The shift to making your workforce more diverse has been increasingly prominent worldwide, and for good reason. Diversity brings new ideas to the table from those who have different perceptions of the public relations field. Innovation is the name of the game in PR. Creating a diverse and inclusive cast of PR professionals could help your organization tackle issues in a new and creative way.

Analyzed through the scope of strategic communication, the guide tells brands how to stand out in light of new trends.

As we continue deeper into 2022 and the business landscape continues to change, Forrester Research released its annual predictions, titled “Disruptive Forces Necessitate Bold Decisions,” stating that “the new normal will be more new than it will be normal.” Forrester’s predictions are already evident in business and technology, so what may 2022 have in store for strategic communication and public relations? Below are several of Forrester’s predictions that hold big implications for the industry and provide

Forgetting how your service can help a consumer can cost you when launching a new product

Let’s say your company has made and rolled out a new product. Everything looks great on your end, but people aren’t buying it for some reason. The product is well reviewed by the people buying it, and there aren’t any deficiencies that would draw ire from consumers, so it’s not the product itself causing the lack of sales. You just don’t know what’s causing this.

One big issue that could be causing this problem: In your enthusiasm for developing and marketing, your company forgot to create context for your product to directly tell consumers how it can help them.

Breaks from tech can help you recharge and focus on your work.

Today’s technology has been a blessing for productivity – but also a curse in some ways. Connecting to your team and company 24/7 with technology like smartphones means you can easily reach someone and have people reach you, but it also means you can’t disconnect yourself from work, which can lead to issues like decreased creativity.

There is a way to solve this. Smartphones and computers are tools we willingly associate with, so we can put them down at any time, as well. This means you can, and should, occasionally disconnect from technology to help recharge your brain and help you relax.

Let's cover the big issue of external factors (that we can’t control no matter what) in public relations and what we can do about it!

When working as a vendor for a company, you need to always be on your “A” game. Sometimes when you aren’t at your highest performance, mistakes happen. Mistakes can also happen when you are on top of your game as well. It makes you feel worse when accidents happen that shouldn’t have happened. When a mistake happens – one you can control – you are often left with egg on your face.