How to persuade your consumers to take action on your website
Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA.
“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them.
Audio: Listen to this article.
- Learn how to boost conversion rates by reading our blog post “How to boost conversion rates by keeping visitors on your website.”
- Check out our latest episode of On Top of PR to learn about celebrity partnerships.
- Read the next post in the series, “StoryBrand BrandScript: End in Success,” to learn how to tell consumers why they should take action. 😉
- Check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.
Check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.
Photo by Andrea Piacquadio
Topics: PR tips