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StoryBrand BrandScript: Calls Them To Action

By Bre Chamley

How to persuade your consumers to take action on your website


A woman on a megaphone.Once you’ve established a plan for your consumer to do business with you, you need a call to action, also called a CTA. 


“People respond to direct calls to action,” and characters rarely take action by themselves. There’s always motivation or a reason why they do something. So, don’t beat around the bush – instead, tell your consumer what you want from them. 




Audio: Listen to this article.


CTA Examples:

A grpahic showing how CTAs fit into Storybrand.


Check out our strategy package, and bring StoryBrand BrandScript to your company to help convert more site visitors into not only customers, but fans.


New Call-to-action


Photo by Andrea Piacquadio

Topics: PR tips

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