Media barometers help us analyze the reach of different media. Propel PRM released their Q2 media barometer for 2023. Here are the most notable highlights gathered from the report:
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- Overall, only 2.91% of the pitches PR professionals sent to journalists received responses.
- Opened pitches increased from last year to 48%.
- Podcast pitches increased by 21% in Q1 compared to 2022.
- Podcast pitches were responded to 15% of the time.
- Pitches that mentioned AI were opened at a whopping 91%. However, only 1.96% received responses.
- Generated AI pitches, though, were more effective as they were responded to 11% of the time.
To learn more about media pitching, you can book a 1:1 consultation with our CEO Jason Mudd to learn about PR best practices!
Photo by Mikhail Nilov
Topics: earned media, news media
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