The Public Relations Blog

Are you aware that business owners and companies are sometimes unaware of how to properly introduce their brands? When presented with a question of what your company does, it is tempting to blurt out a direct, non-persuasive response.

The challenge with this is it doesn’t strike a note with customers because you might end up looking incompetent.

Thankfully, there is an art and a science to introducing one’s brand. That is the StoryBrand BrandScript one-liner.

Find out the top traits and tips for successful crisis communications leaders.

Every team is going through some level of crisis or disruption right now considering we’re in month 13 of living through a global pandemic. If you have the honor to lead your company, you must improve your emotional intelligence and increase your transparency. This is especially true during a crisis. 

A crisis situation is overwhelmingly stressful, and that’s why we plan and practice for these moments so we don’t lose our cool, snap at someone, or say something inappropriate or insensitive. 

12 essentials for traveling professionals and road warriors

When working in the PR profession, it’s safe to say you’ll probably have to travel at some point in your career. All the items we recommend are highly rated, and if you use the links provided, we receive a small percentage of the sale. Here’s a list of items that are essential when working on the go: 

Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices.

Online visibility is the most integral aspect of any business’s mission to expand. A solid digital presence can significantly improve the quality of leads and convert them into customers. However, with rising demand to enhance businesses online presence, unethical practices arise. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices. 

Before getting into how SEO can help your company grow, let’s first learn more about SEO and how it affects your online presence.

Have you ever wondered why brands with excellent products and services sometimes record poor sales? The answer is simple: poor communication of your brand’s message.

In this post, we’ll discuss a revolutionary marketing tactic that makes optimal use of fundamental elements of human nature to help companies effortlessly get to the core of their brand message. Author Donald Miller developed this marketing framework, inspired by principles of storytelling called the StoryBrand 7 Part Framework. The “main character” of one’s branding and marketing is the customer, not the brand. The brand plays the role of the guide, leading the “main character” to success.

Learn the best practices when starting a company podcast with our guest Kate Warnock of Forcura.

Guest:

Our episode guest is Kate Warnock, Director of Communications and Brand Strategy at Forcura. She manages all communications and brand efforts for Forcura, a leading SaaS technology company in the post-acute health industry

Professional associations can be a huge help to your personal development and your company

Things are going well for your company; you’re getting clients and making money. But have you started networking?

Are you connecting with others in your industry? If not, your company might be stagnating, and you don’t even know it.

Why? If you’re not networking, you’re not building relationships with others in your field, which increases your risk of falling behind on the latest trends and new techniques. Not networking also limits the avenues in which you can improve yourself.

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google.

Consumer behaviors are constantly fluctuating online. Once a visitor lands on your website, they may perform various actions depending on their preferences. Most companies are inclined to focus on these gathered analytics of consumer behavior. While each web page has a different role to play, an integrated privacy policy could add an x-factor. 

A rigid privacy policy ensures all data collected is transparent while keeping the consumer informed. This helps build a mutual bond with your target audience based on trust and clarity.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

May 2021 – Technology is Opening Doors For Additional Marketing Opportunities

Apple is allowing users to charge for their podcasts on its flagship platform. Building your own branded content creates a whole new opportunity for additional revenue and brand recognition. We’ll explore strategies that help your team capitalize on these amid a workplace dynamic that seems to be constantly influx.

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

The best PR results come long-term. 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

Let's explore the pros and cons.