The Public Relations Blog

Understanding how SERPs function will help you produce well-planned content and web design.

Search engine results pages (SERPs) are web pages that display results for online queries submitted to search engines like Google. Organic search results, paid Google Ads results, featured snippets, knowledge graphs, and video results are commonly included on SERPs. While two SERPs can appear to be identical and contain many of the same effects, there are often important differences.

Keep your brand strong by avoiding these mistakes

Building a strong, positive reputation for your company is important and takes time. Creating a well-known, recognizable brand doesn’t happen overnight. Surprisingly, most companies don’t know how to manage their PR, so they make mistakes, which leads to a weak or negative reputation. That’s what you and your company want to avoid.

Website managers should take advantage of the many hosts that install WordPress automatically.

There are many ways to increase your website’s visibility. One way is to have a blog integrated into the website that gives informative content related to your industry and your site visitors.

The problem is that adding a blog to a website can be a bit of work. If you’ve selected WordPress for your blog, it’s easy to set up a blog and add it to your website. 

Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.

The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.

The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.

Learn how communicators can be a trusted advisor to their company’s executive team with our guest John Herbkersman.

Guest:

Our episode guest is John Herbkersman. John is a semi-retired senior communications executive who has served as a senior counselor for numerous Fortune 500 executives/companies.

Honesty is certainly the best policy when communicating within your company

Public relations is all about honesty. If you’re honest, you can build customer trust and accurately tell a company’s story. However, lying can destroy a reputation in an instant. A lie might sound good at first, but it can come back to ruin your public relations regardless of when the lie is discovered.

However, honesty isn’t just important when doing public relations; it’s also important for your internal communications as well.

Harness the power of headlines and make them SEO-compliant.

As the online medium continues to grow and thrive, websites have become a mainstay for driving revenues to businesses. This burgeoning platform has been responsible for building a compelling online presence for brands and plays a vital role in targeting the consumer. 

Websites have multiple aspects associated with them that contribute to the ever-increasing user base of the business. One of the most significant elements imperative in making pages rank higher in search engines is the page’s headline. Having a direct impact on the visitor, headlines are instrumental in improving your virtual visibility.

Reputation management relies on strong inclusion efforts.

An organization’s reputation doesn’t just depend on provided services, customer relations, and public communications. Diversity and inclusion, both within the organization’s workforce and in the work it does, is an integral part of a company’s image. 

Learn how you can build and maintain a relationship with a PR agency with our guest Shannyn Lee

Guest:

Our episode guest is Shannyn Lee, director of coaching at Win Without Pitching. Shannyn spent a decade in senior marketing and communication roles in Fortune 500 companies before moving to a business development leadership role.

A website that’s accessible to those with disabilities will get more customers

Ever since the Americans with Disabilities Act (ADA) was passed in 1990, those with disabilities have been able to go places they were previously unable to, opening up many opportunities. While the main focus on ADA has been on physical locations, it’s also important to have websites that are easily accessible to those with disabilities.