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Can social media marketing really help business?

By Axia Public Relations

A woman browsing her phone.Let's start with the truth: Social networks are no longer optional when running a successful company. Even if you own a small local shop, you must perform social media marketing now. 


Since every person carries smartphones and uses social media daily, social media marketing plays a vital role in the growth of your business.


Not a single social media marketing plan or idea? Do not worry! We have you covered. Read on if you want to know all about social media marketing, its benefits, and much more.


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What is social media marketing?

First of all, let's start with what social media marketing is really.


Social media outlets on a phone.


Social media marketing means using different social media networks to connect with people to build your brand, drive traffic to your website, lead generations and increase your company’s sales. It is part of digital marketing.


The main goal of social media marketing is introducing different tactics to engage with existing customers and gain new ones. 


According to a Statista report, the most used social media in 2022 is Facebook, with about 2.9 billion active users monthly, followed by Youtube and WhatsApp, which have 2.6 billion and 2 billion monthly active users, respectively.


How does social media marketing work?

Now that you know what social media marketing is, how does it work?


As social media came on the rise, companies took it as an opportunity to grow and started using social media networks as a marketing tool.


Marketers and company owners started employing different social media marketing strategies and tactics to engage the audience with their products.


Also, some social media networks provide demographics, reports, and personal information so marketers can focus more on something they lack. 


As a digital marketing agency in Singapore, we perform five critical steps in terms of social media marketing efforts:


  1. Goal-Oriented Social Media Strategy

In this step, we find out the primary goal of the company — what they want. Then, what type of content they want to release — which social media platform they want to focus on.


  1. Marketing Plans and Publishing 

We keep drafts of marketing plans, such as what their content should look like and in which form (e.g., audio, video, scripts). After completing that, we focus on when they want to release the content on their social media profiles.


  1. Audience Engagement

After the content release, it is essential to collect reviews and feedback to engage with the audience. With this, we can know what people say about the company, brand, content, or any other business assets.


  1. Analytics

Performance charts on a screen.


Every company wants to know where its content is going, how much progress it is gaining, and what people it reaches.


So, we provide detailed reports and results about the content. These reports and results can help companies use specific tactics to overcome a problem with their current content release.


  1. Paid Social Ads

Publishing content on social media profiles is beneficial but cannot reach many people at once. So, paid ads on different social media networks are very important for further brand building and increasing a company’s exposure.


As Facebook advertising in Singapore has become very popular, we provide advertising on various social media networks to reach many people at once.


Advantage of Social Media Marketing

Social media marketing is worth the time investment. Here are some of its benefits that can accelerate your company’s growth.


  1. Brand Building

People care about brands very much. People now want things from a brand that can provide high-quality products and engage with them like their best friends.


According to SmallBizgenius, about 66% of people stay loyal to a brand. But to obtain this loyalty, you must build a brand that people can believe in. 


Brand building doesn't happen overnight, so you must engage your audience consistently.


  1. Cost-Effective

Companies want to do more at a low cost, right? It’s the same with marketing. If a company can do something at a low cost, they can use the remaining budget elsewhere.


Social media marketing is cheaper than traditional marketing, and it is quite effective. You can take advantage of social media ad features on social media networks to promote your business content and use social media’s targeting options to reach a specific audience of specific ages or areas.


  1. Two-way Communication

A person on a phone.


One of the other advantages of social media marketing is two-way communication with your customers.


On one hand, any company must connect with its customers to grow.


But, on the other hand, you can also learn a lot about your customers, including their interests, and thoughts about your company. 


To do so, make sure to reply to your customers as soon as possible. You can ask your customers questions and get feedback from them, which you can use to make your social media marketing strategy accordingly.


  1. Drive Traffic To Your Website

Paid social ads and social posts are significant to driving traffic into your website. 


Sharing engaging content on social media networks will get people excited about your product and make them want to connect with your company.


You can also join social media groups and social chats to talk about your business and industry news, and to mention your company’s website. This strategy can bring tons of people to your website.


  1. Convert Into Sales and High Lead Generation

The more people checking out your profile, the better chance you can turn them into your customers. Social media marketing also helps with high lead generation and converting them into sales.


It is vital to showcase your product through social media if you want to make visiting people your customers. The content must look interesting and appealing. 


  1. Partnering with Influencers and Celebrities

Another benefit of social media marketing is partnering with influencers and celebrities. Yes, it may cost you some, but the outcome will be great. 


Influencers and celebrities have high followings on their social media profiles, so getting them to promote your company means letting an increased number of people know about your brand.


Also, you can get many business tips and tricks from experienced influencers to grow your company furthermore. 


In Summary

Social media is not optional, and it is more than just scrolling around the software. It can get you enormous website traffic, lead generations, and sales, which can blossom your business.


Any company of any size now uses social media profiles to promote its brand. Some are even making sales through social media profiles alone. So, if your business is not involved in some social media marketing, do it fast before your competitors do the same. 


To help your social media marketing strategy, you can hire a digital marketing agency that will look after your content creation, content marketing, brand building, audience engagement, paid social ads, lead generation, conversion rates, targeting options and much more.


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Photo by Edmond Dantès from Pexels

Topics: online public relations, shared media, social media

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