The Public Relations Blog

High-quality content plays a critical role in your company's digital marketing efforts. Even with upcoming changes to Google, a good page experience doesn't override having great, relevant content. 

How do you create a content marketing strategy for your company that works? Many digital marketing experts strive to attract leads and convert them into loyal customers. 

Learn some great stories of how our guest Kate Yandoh Harris advanced her PR career.

Guest:

Kate Yandoh Harris is a born storyteller who helps businesses realize results by creating compelling content. She is an optimist, island lover, and “word person”.

For any company to be successful, it should have strong leadership and an equally strong team. Elon Musk has demonstrated how to become a successful business man and launch a billion dollar company. We can all learn a lot about Elon’s leadership skills by examining a letter he wrote to his employees after his team violated the “no negotiation, no discount” policy”:

As a rising PR professional, too often people ask me, “What does someone working in PR do?” It can be difficult to explain it to someone who doesn’t have a marketing or communications background.

Almost every other industry is straightforward. They wear one hat and can explain their roles to anyone. Yet, the PR industry doesn’t do a great job of PR on themselves. That’s why this list of “Five Things Everyone Should Know About Public Relations,” from Forbes is extremely important, even for people working in public relations to understand. 

Make sure the people creating your company’s public relations have background information to inform their strategies

Public relations plans influence a company’s success. Integrating public relations plans into your company’s strategic planning is essential. However, do the people handling your public relations know how your company makes money?

Warren Buffett is a reputable billionaire and philanthropist, but he’s also known as one of the most successful investors of all time. His entrepreneurial interests started at a young age and landed him the sixth spot on Forbes World’s Billionaire List. 

As the CEO of Berkshire Hathaway, he rescued the corporation from failure in 1965 and fashioned it into what it is today: a thriving multinational conglomerate company. Although hard work was a part of the equation, Buffett discusses other key factors that molded his life to be a success in this Youtube video. 

You may be wondering, “If Warren Buffett used these details to prosper, how can I implement his advice into the world of public relations?” We are here to answer that question! 

Learn the differences between diversity, equity, and inclusion and how you can prioritize them in your workplace with our guest, Tru Pettigrew

Guest:

Our episode guest is Tru Pettigrew, he connects brands with consumers and builds bridges across generations. Tru has also established a strong reputation for helping organizations build bridges across racial, cultural, social, and relational lines.

Learn how use social media and web media to better curate content for your desired audience with our guest Adam O’Daniel of Movement Mortgage.

Guest:

Our episode guest is Adam O’Daniel, director of marketing and communications at Movement Mortgage. He leads marketing, communications, public relations and corporate events.

Learn to manage your expectations of PR professionals by not thinking they’re superhuman

Public relations is a stressful career. In fact, being a public relations executive was ranked by Careercast as one of the most stressful careers in 2019. Many individuals outside of the industry mistakenly believe that PR professionals are almost inhumanly perfect at their job because of their interactions with successful campaigns.

However, that’s not the case. It’s important to remember that PR professionals are not superhumans. They aren’t going to magically solve every issue without a hitch because that’s simply impossible.

Company responses to cyberattacks dictate public perception.

With Colonial Pipeline recovering from a cyberattack organized by a cybercriminal gang, the encounter has left the industry a number of lessons regarding cybersecurity. Here are some tips for crisis communication management in the event of a cyberattack: