The Public Relations Blog

Interest, attract, and persuade your audience by using a call to action.

If you’re on social media, you’ve probably encountered the words “buy now” or “click here” while scrolling through your feed. This is called a CTA, also known as a call-to-action. 

A CTA is a strategy that many companies use to entice and influence its audience into performing an act that will benefit their business. A CTA should be short, sweet, and straight to the point.

For a more in-depth explanation of CTAs and why they’re significant, read more from this blog post.

See that? That’s how you use a call-to-action.

“What we’ve got to do is help people prioritize and realize that great PR, great marketing comes from a big idea.”

O’Dwyer’s PR Report featured Axia Public Relations’ CEO and Managing Partner Jason Mudd in its video series PR’s Top Pros Talk. Jason spoke about improving brainstorming sessions and adapting ideation sessions from an office environment to a remote one. 

Everyone has creativity in them, and not everyone knows how to unlock it. For some, creativity comes naturally. For others, it takes a while for it to emerge. And how, exactly, do you reach your full potential with creativity? And what about in the remote environment?

Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line.

Guest:

Our episode guest is Chris Chiames, chief communications officer at Carnival Cruise Line.

Topic:

The one with Chris Chiames of Carnival Cruise Line on PR pros as storytellers vs. conversationalists

A guide to avoiding bad meetings

As Dave Grady mentions in his TED Talk, there’s a global epidemic called MAS, which stands for “mindless accept syndrome.” A symptom of this is, in Grady’s words, “an involuntary reflex in which a person accepts a meeting invitation without even thinking why.” All jokes aside, the subject of the TED Talk is something PR professionals should take into consideration. 

Many of us subconsciously accept invitations to meetings without even asking what the meeting is about. No one wants to sit in a meeting for hours without knowing what the game plan is, especially if we have other projects to work on and deadlines to meet.

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

How to differentiate two key marketing styles

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

Small thinking is stopping you and your company from great things – including public relations

The biggest issue I see with most companies is they’re not thinking big enough. 

They set reasonable goals and objectives that don’t inspire their teams to stretch. 

I’d rather push myself and fall short than work in an environment where I don’t feel challenged. We encourage “failing forward” because you learn and achieve more by allowing yourself to take risks and make mistakes.

How to avoid getting into hot water when a crisis arises

When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes.

When your company is going through its own crisis, use these three steps to prevent any further damage. 

The top two rules for correct article usage

When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. Grammar errors as simple as using the wrong part of speech in a sentence make your company look unprofessional. Show you care about the content you publish by making sure even the smallest, most seemingly inconsequential parts of speech are used correctly. If your company’s writing is not of high-quality and prioritized, then buyers will infer the quality of your products and services is not a priority either.

Speaking of, what part of speech is commonly written incorrectly in public relations writing? Articles. Know the difference between “a,” “an,” and “the” with these two simple rules.