The Public Relations Blog

Company responses to cyberattacks dictate public perception.

After a major breach of SolarWinds’ network management software, various entities, including companies and government agencies, had various reactions in order to manage the crisis. This post discusses the cybersecurity saga and how companies can implement efficient crisis communications management.

It might seem daunting to figure out where to start with a public relations strategy and program. It’s much easier with a public relations plan, but if you’ve never developed one, it might seem challenging. That’s for good reason. The craft of public relations isn’t something you learn overnight. It takes time and experience. 

To help you get started, we’ve provided the 10 components of a strategic PR and corporate communications plan outline here, and we’d be happy to help you take it to the next level. This 10-step plan should begin after you define what you want to accomplish and the things you want to correct, prevent, or maintain. 

Add some fun to your public relations process for better results

The world of public relations can be seen as a humorless bore to those unfamiliar with it. With how important a company’s reputation is, sending out humorous PR material and having fun at work are bad ideas, right? Wrong.

As we stated earlier, public relations can be humorous. In fact, including humor in the public relations materials you produce can be very effective if done correctly and appropriately.

Fun and humor aren’t just for the materials you produce. They can also be used in the creative process to great effect.

Keep your brand strong by avoiding these mistakes

Building a strong, positive reputation for your company is important and takes time. Creating a well-known, recognizable brand doesn’t happen overnight. Surprisingly, most companies don’t know how to manage their PR, so they make mistakes, which leads to a weak or negative reputation. That’s what you and your company want to avoid.

Since we have a good idea of the StoryBrand BrandScript framework, it is imperative to get an idea of the BrandScript in action.

The explanatory paragraph is the BrandScript in a much longer and well-written form. It is a section that’s typically used on a company’s website to provide more information on the company.

The customer, who is the hero, has a natural concern to get an idea of who his guide is. Therefore, the explanatory paragraph for a moment sheds some light on the company by providing more details to the brand story.

12 essentials for traveling professionals and road warriors

When working in the PR profession, it’s safe to say you’ll probably have to travel at some point in your career. All the items we recommend are highly rated, and if you use the links provided, we receive a small percentage of the sale. Here’s a list of items that are essential when working on the go: 

Professional associations can be a huge help to your personal development and your company

Things are going well for your company; you’re getting clients and making money. But have you started networking?

Are you connecting with others in your industry? If not, your company might be stagnating, and you don’t even know it.

Why? If you’re not networking, you’re not building relationships with others in your field, which increases your risk of falling behind on the latest trends and new techniques. Not networking also limits the avenues in which you can improve yourself.

Asking “Is Now The Right Time to Buy PR Services?” is a common and reasonable question

The best PR results come long-term. 

“It takes 20 years to build a reputation and five minutes to ruin it.” – Warren Buffett

Therefore, it's important not to wait too long to start a PR campaign. The first step is to select a PR agency, and don’t hire a PR firm too quickly. 

First, you must decide to either do nothing, do it yourself, or hire someone. Hopefully, you opt to hire an expert. 

And it's less expensive to hire a PR firm than to staff a PR department. Our research-based app proves it.

Let's explore the pros and cons.

When handled appropriately, PR crises can help your company in the long run.

There’s a cliché that “there’s no such thing as bad publicity.”

While I’m not a fan of that statement nor that corporate communications strategists are the same as publicists, here’s some proof that (even bad) PR works.

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations. But, is there something you, as the client, can offer as a guarantee?