The Public Relations Blog

According to Hubspot, digital marketing helps companies reach larger audiences compared to traditional methods by targeting users who are most likely to buy their product or service. Because digital marketing is a fast-paced world, your digital marketing strategy needs to stay up-to-date. How do you keep up and not to miss out on the most recent trends in digital marketing?

Here are four ways to keep up with the digital marketing industry and improve your digital marketing strategy:

How to know if your PR campaigns are financially successful

Are your campaigns really profitable? How can you prove that your marketing campaigns were of value?

Calculating the return on investment (ROI) determines if you’ve been making a profit from your public relations campaigns and helps you identify which PR exercises yield the most buck.

This article discusses ROI on PR campaigns, how to calculate it, and challenges against a perfect ROI calculation.

Taylor Swift is known for creating once-in-a-lifetime experiences for her fans and being accessible to them. She has used her social media platform in a smart way to interact with fans, help those in need, and spread awareness for important causes. 

When OK! Magazine published various tweets and headlines that offended Swift, she took it upon herself to address the news outlet on Twitter. “This misleading headline and your choice of words in labeling me are why we need feminism in 2015,” Swift tweeted after the magazine referred to her as “Harry Styles’ ex-girlfriend” and “Calvin Harris’ rumored girlfriend.” The post instantly went viral and OK! Magazine took down all their tweets. 

There are reasons why PR pros prefer one to the other

Meltwater and Cision are software as a service products that PR and marketing teams use for media monitoring, social listening, engagement, identifying relevant influencers, creating and sharing relevant content, and tracking the content’s effect.

Essentially, both solutions assist marketers and PR pros with their communication ambitions so they can target, reach, and engage their audience.

Learn how your brand can start marketing within the gaming and esports community with our guest John Higgins.

Guest:

John currently heads up OS Studios - a live production and creative agency that specializes in video gaming and esports. Before working in video gaming, John was an award-winning creative director recognized globally for his work in television commercials and live broadcasts.

Have you ever heard of the phrase, “There will always be someone better at something than you are?'' 

Don’t think of it negatively. Instead, see it as a positive for businesses that outsource for certain goods or services. These businesses recognize their own flaws and search for help externally to improve. 

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

August 2021 – Building Momentum as We Head Into the Final Stretch of 2021

Creating a spark with your users takes unforgettable moments. From process and quality improvement to dynamic marketing strategies, the final quarter of the year gives you the chance to put it all on the line and score the big win your team has worked all year for. 

A strong and diverse skill set is needed for today’s public relations industry

In the field of public relations, simply being “good at PR” no longer cuts it. Public relations pros need to have a number of skills and be able to adapt to many kinds of situations and roles in order to truly succeed in the world of PR. Vertical integration is becoming the standard for public relations, not the exception.

Vance Meyer was a former corporate communication executive who is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Guest:

Vance Meyer used to be a corporate communication executive. He is now promoting and advocating for mental wellness and acquiring skills to be of service to others in the future.

Boost your PR by sharing new ideas

You’ve started your own business. Things are going smoothly, but you’re not growing at the rate you want. What should you do?

If your company’s growth isn’t what you want, you should examine your views on the industry you’re working in. Are you ignoring trends, following them, or are you breaking out of the mold to set your own? If you want your company to really grow, you need to develop unique viewpoints regarding your industry that are different from everyone else’s.