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The Public Relations Blog

Caroline Heggeman

Recent Posts:

How to post unique and native content for your company on Pinterest

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. Over the years, the visual search engine has expanded its amenities to enhance its customers' experience. Gone are the days when the only content on an individual's feed came from users they followed. Now it’s a blend of pins that are “picked for you” and promotional pins as well as pins from those you follow.


This upgrade benefits companies that use Pinterest to promote their own products or services. As a company, it’s essential to put your best foot forward when designing the content you’re going to post for millions to see. Having a mixture of the various types of visual formats listed below throughout your pins will bring more personality and visitors to your company’s page.

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Topics: online public relations, owned media, social media

How to use LinkedIn for business

When you create a LinkedIn page for your business, you're joining a network that has more than 756 million members. People use this trusted community for networking, building a professional identity, and job searching. 


There are a couple of things you can do to help your business capitalize on LinkedIn’s features and reach the 40 million users looking for employment each week.

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Topics: online public relations, social media

Is social media worth it?

Social media plays a tremendous role in our world today and many companies are curious as to whether it can be used to their advantage. Cancel culture, which Merriam Webster defines as “the practice or tendency of engaging in mass canceling as a way of expressing disapproval and exerting social pressure,” has become very common across multiple social media platforms. This trend has the ability to ruin both a brand's reputation and its overall earnings if a brand makes the wrong move on social media.


Yet, there’s a reason why large corporations like Nike and small businesses still use the same social media platforms. If the posts are appropriate, the rewards are greater than the risk. 

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Topics: online public relations, owned media, social media

Warren Buffett’s 10 rules for public relations

Warren Buffett is a reputable billionaire and philanthropist, but he’s also known as one of the most successful investors of all time. His entrepreneurial interests started at a young age and landed him the sixth spot on Forbes World’s Billionaire List


As the CEO of Berkshire Hathaway, he rescued the corporation from failure in 1965 and fashioned it into what it is today: a thriving multinational conglomerate company. Although hard work was a part of the equation, Buffett discusses other key factors that molded his life to be a success in this Youtube video


You may be wondering, “If Warren Buffett used these details to prosper, how can I implement his advice into the world of public relations?” We are here to answer that question! 

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Topics: PR tips



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