The Public Relations Blog

Don’t overlook this vital PR and marketing tool

Every company website has one: that ubiquitous frequently asked questions (FAQ) page. You may have wondered if customers are actually getting value from this content or if the page is just taking up space. Using public relations tools, there are ways to make your FAQ page work for you.

Becoming a thought-leader is hard work. No one becomes an industry influencer overnight. It requires continuous dedication and the right kind of personality. Influencers have a genuine, loyal following because they add real value to their industry. There are three factors that will help you tremendously in your effort to become a thought-leader.

How to build mutually beneficial relationships with influencers in your industry

Becoming an industry thought-leader (also called an influencer) takes a lot of time and effort. Thought-leaders are experts in their industries and are able to influence the opinions and decisions of their audience. Not every entrepreneur will be an influencer. But even if you aren’t an industry thought-leader, you can collaborate with one. This is a great opportunity to gain new opportunities and leads for your business and potentially become a thought-leader yourself.

Consumers relate more to earned media coverage than they do to advertising. When a media outlet includes your company or brand in a news story, that media coverage adds credibility from an independent source. And, earned coverage shows you as a thought-leader in the industry.

We know that seeing a return on investment via earned media coverage keeps you – our client – happy. It’s important to recognize that earned media coverage doesn’t happen overnight. There’s a process for earning media coverage for our clients, and we want to share five ways we do it.

How to stay ethical in the digital marketing world

Ethics in public relations is critical. In today’s digital world, it’s so easy to reach a broad audience; you can influence consumers’ behavior and obtain useful information about them. You can use various marketing and PR strategies to convert consumers. This makes them very vulnerable to scams and deception.

How to measure your PR campaign effectiveness without losing trust in your PR firm

Measuring your public relations campaign results is exciting and also tricky. Being on the same page with your PR firm about your campaign expectations and measurement metrics will help you with your PR efforts and guarantee your success in the future.

5 ways to create key messages for your company

Key messages create a narrative for your company, which crystallizes business information, stimulates calls to action and solidifies public opinion. Put forth in easily digested sound bites, key messages articulate business differentiation, value proposition and, in their totality, are the very essence of your business.

4 mistakes Trump is making and how you can use PR to avoid them

What do the phrases “an enemy of the people,” “the Opposition Party” and “bimbo” all have in common? President Donald J. Trump has used all of them when referring to journalists and major news outlets. Not exactly how one should handle media relations.

Ensure external communications appeal to the media with copy editing.

As a public relations firm, we believe it’s important to provide you with a white-glove experience. One of the ways we do that is by offering comprehensive PR solutions and value-added services at no additional cost. One of those services is copy editing all content and documents we share with the media, post on a newswire, or otherwise submit on your company’s behalf.

Before you send your next email pitch, read this first

Email is quick and easy to use. You no longer have to wait for someone to pick up the phone or be available for a meeting. A reporter can simply read an email pitch on his or her time. Still, there are lots of factors you have to get right in order for your email pitch to be successful. Trust public relations to help you improve your online communication techniques for increased news coverage and visibility.