The Public Relations Blog

It’s been quite a busy summer for Disney. With a fair share of controversy, it’s safe to say Disney’s public relations team has been working hard all summer long. If you’re not familiar with the headlines, here’s what’s been going on at Disney in 2017 and three PR lessons you can learn from Mickey and crew, along with their competitor.

PR is PR, right? So what are the benefits and drawbacks of each one?

In today’s world, public relations is essential to a company’s success. As a CEO or other company executive, you may wonder whether it's better to have a PR department or to hire an outside firm.

How to get publicity and build connections with media

A trade show is a great opportunity to engage with your target audiences, such as your potential customers and clients, sponsors and investors and media representatives. It’s your chance to foster new connections with the media and to form long-lasting relationships. It’s always easier to connect with someone if you meet face-to-face. Trade shows allow you to meet journalists personally.

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

2 ways to make sure you have products and experts available in large media cities

National media outlets are largely located in New York City, Los Angeles, and Atlanta, with other key markets including Chicago, Dallas, and Philadelphia. Each week, editors and editorial assistants receive hundreds of products and goods from companies hoping for a feature in their publications. For many companies, the ability to ship their products to New York City and Los Angeles for a review, feature, or brief results in coverage in major national outlets.

Develop a strategy for delivering information to your target audiences

When you want to introduce a new service or product or launch an initiative within your company, you’ll need to communicate this new information to your target audiences. You need a communication plan. A communication plan is your road map for getting your message delivered to your audience. It’s an essential tool for ensuring your organization sends a clear, specific message with measurable results.

8 tips for creating a news release that will result in numerous media placements and boost your exposure

It’s a problem public relations professionals encounter all the time. They write a news release based on what media and target audiences want to see. Then, the CEO or another C-suite executive reviews the release and adds long quotes and several paragraphs of company information to appease partners or other stakeholders. This is a huge (and common) mistake.

Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”

In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application. The corporation also developed a filter that allows users to digitally try on the McDonald’s uniform.

How to tell if your content is performing well or lagging behind 

Your organization’s blog is up and running! You’re generating topics that are valuable to your audience and planning ahead with a long-term content strategy. Now what?

Measure and analyze your content marketing efforts every quarter or biannually to make sure you’re on the right track. Start by looking back at your S.M.A.R.T. objectives, which you should have listed in your content marketing plan.

Boost your valuable content to reach potential customers 

Once you’ve created and published quality content, your job isn’t done. Now you need to promote it. Promoting content is one of the eight elements for successful content marketing.

There are many ways to get your content in front of a large audience. There are also a few things to consider before you go spamming people who aren’t interested in what you have to say. Ask yourself: For whom did I create this content?