The Public Relations Blog

Use liked posts to build more likes for your business’s Facebook page

Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers.

How online feedback impacts consumer behavior and why it’s critical for sales success

Most likely, you’ve purchased at least one item in your home or office because you saw it on social media. You may have bought gifts for others or shopped for items for yourself based upon Instagram photos or a friend’s glowing Facebook post. Within this purchasing process is an important behavioral evolution.

3 reasons why a trained “talking head” is beneficial for your company 

Have you ever watched a televised interview where the interviewee responds to questions with ease, using a flowing, conversational tone? Or perhaps you’ve seen an interview where a company spokesperson seemed defensive and dodged questions using the phrase “no comment.” Some people are naturally exceptional public speakers, while others require significant training to become comfortable talking in front of large crowds.

5 tips to help you use brand journalism to connect with your audience and boost your brand awareness

Most companies have a love/hate relationship with journalists. They know they need journalists to increase their visibility and boost their credibility, but getting their attention can be frustrating and time-consuming. As a result, many businesses take matters into their own hands by using brand journalism.

Key messages are only half the battle; support them to win against the competition

Your company is great. Of course, you know it. But do your customers know it? Even if they purchase your product, do they know why you are great? Don’t guess or wonder if they do. It’s up to you to tell them. That’s the importance of creating key messages along with supporting statements.

Your PR efforts keep working, even after your campaign ends

Some clients want to see results from a public relations campaign immediately or within a few short weeks. Or, they opt to invest in a short-term PR project instead of a full campaign. It’s important to understand that the value of PR is mostly long term. PR provides consistent benefits that are cumulative, resulting in the steady growth of your business far into the future.

Axia Public Relations answers your questions about the Emmy award-winning program

Each week, millions of people tune in to watch the hit CBS reality show Undercover Boss, where heads of corporations don disguises to find out what’s really going on at their companies. If you’ve watched the program and secretly wished to get your company or your boss on the show, read on to learn how to do it.

Enhance customer relationships and control communications with key messages for your company

Suppose you find yourself in an elevator with an important stakeholder in your industry or city. Surprisingly, he notices your company logo on something you’re carrying and asks you to tell him about your company. What will you say?

If you’ve developed key messages about your company, the above situation shouldn’t be stressful. If you haven’t created such messages, enlist a public relations firm for help.

4 ways to ensure a successful trade show

Having an exhibit in a trade show can enhance your company’s lead generation, increase brand awareness and reinforce customer relationships. Unfortunately, most businesses don’t understand how to make the most of their participation in trade shows and miss terrific opportunities for growth.

There are more than 10,000 trade shows every year with millions of attendees and exhibitors who pay up to $60,000 and much much more for booth displays, installation and travel. If you aren’t using public relations to maximize your trade show participation, you’ll be wasting your time, money and opportunities for prospects.

5 tips to ensure you give media what they really want and earn positive coverage

William Shakespeare wrote, “To be or not to be, that is the question.” When it comes to getting media coverage for your company, the question should be: What will the journalist ask, and am I prepared to give a great answer?