September 6, 2017
3 ways to get reporters to cover your company’s news
What’s your company doing to get media coverage?
If the answer is to focus specifically on your company, it’s time to rethink your strategy. It’s not about you; it’s about the journalist.
More importantly, it’s about making the journalist happy.
So, what can your PR department or agency do to get media coverage? It’s simple: Help the journalists do their job, and you’ll get the coverage your company is seeking.
The job of a journalist has never been tougher. With increasing deadline demands and businesses focusing more on information about their own companies, the job of a reporter can be taxing. Journalists need newsworthy ideas, and your job is to make it as easy as possible to get them.
Here are three ways you can get journalists to give you great media coverage for your company:
- Give reporters good information.
Supplying a journalist with general information about your business and how great it is isn’t newsworthy. Give reporters intriguing, valuable information that people want to read.
- Help journalists get what they need.
Make it easy for them to receive information. Stay in constant communication and help them meet deadlines. Remember, reporters are under constant pressure to deliver excellent stories on time. You can be the hero by getting them all the information they need, when they need it.
- Give journalists an idea or story that they’ve never written before.
Pushing the same content about your business isn’t new to journalists and they won’t even consider publishing it. A reporter’s job is to produce stories that people want to read. If you deliver fresh, unique ideas that will make people take notice, you just made the journalist’s life that much easier.
Take the focus away from your company and focus on giving journalists – and their audiences – good information and great ideas. Whether you’re a public relations person or looking to get media coverage for your company, your task is simple. Keep journalists happy, and you’ll find they will make you just as happy in return.
The experts at Axia Public Relations know how to keep journalists happy. Download our e-book Learn Media Relations from the Media to find out what journalists want to know before you contact them.
Alan Helquist is an entrepreneur and marketing professional with extensive experience in copywriting and public speaking. He graduated from Florida State University with a Bachelor of Arts in English and passionately writes and speaks on anything from sports to public relations. Alan has been a member of the Axia team since June 2017. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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