The Public Relations Blog

To the untrained eye, an op-ed and a letter to the editor may seem synonymous. Both allow the writer to express personal opinions and lean toward a particular bias that editorial articles may avoid. However, more seasoned media professionals know there are some key differences between them. As public relations professionals, we feel it’s important to share this knowledge with others, including our clients and prospective clients.

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Don’t bore your followers on social media; use an engaging strategy to propel your brand

After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need to up your social media game.

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This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.

 

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

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PR is PR, right? So what are the benefits and drawbacks of each one?

In today’s world, public relations is essential to a company’s success. As a CEO or other company executive, you may wonder whether it's better to have a PR department or to hire an outside firm.

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