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The Public Relations Blog

We frequently blog about the latest public relations corporation communications, and marketing topics, tips, and trends. Our blog is one of the 100 Best Public Relations Blogs for 2023, according to FeedSpot. Please help yourself to our insights and be sure to subscribe to our weekly blog notifications.

Macey Wilson

Macey Wilson is a senior at the University of Florida majoring in public relations and minoring in theatre. This fall she will serve as vice president of public relations for PRSSA as well as work as an account executive for The Agency at UF. She will also be the director of special events for Florida Players, a student-run theater company.

Follow her on Twitter @MaceyPWilson.

Recent Posts:

What’s the difference between an op-ed and a letter to the editor?

To the untrained eye, an op-ed and a letter to the editor may seem synonymous. Both allow the writer to express personal opinions and lean toward a particular bias that editorial articles may avoid. However, more seasoned media professionals know there are some key differences between them. As public relations professionals, we feel it’s important to share this knowledge with others, including our clients and prospective clients.

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Topics: public relations

5 tips to make your company stand out on social media

Don’t bore your followers on social media; use an engaging strategy to propel your brand

After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need to up your social media game.

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Topics: public relations, shared media

Inbound marketing: Use blogging to attract customers

This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.


Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

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Topics: public relations, online public relations, blog, inbound marketing

What’s the difference between having a PR department and hiring a PR firm?

PR is PR, right? So what are the benefits and drawbacks of each one?

In today’s world, public relations is essential to a company’s success. As a CEO or other company executive, you may wonder whether it's better to have a PR department or to hire an outside firm.

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Topics: public relations



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