The Public Relations Blog

Lights, camera… Not so fast! Expensive shoots and long, comprehensive videos aren’t necessary for success.

Using video on social media is nothing new. Before social media, brands were hungry for polished video content. Coordinated video shoots – complete with high-resolution cameras and bright lights – were the norm. Carefully edited videos with sleek transitions, often including full context of a specific subject, led to long (and potentially boring) content. Brand videos swam in a sea of sameness.

With the rise of YouTube and other social media, we began a new era of online videos where simple is better – and anyone with a smartphone can make viral videos. 

Today, TikTok and other video social media platforms are expanding the importance of brevity and simplicity in social media videos. Vertical formats dominate, catering to mobile users. Mobile phone camera quality has improved, making smartphone quality perfect for brand content. 

A quick guide to adding your social media agency and team members to your company's TikTok account

Being able to easily share access to your company’s TikTok account can help a social media manager create and publish content for your company, which will ultimately increase your visibility and brand awareness. 

Currently, the only way to give people access to your account is by sharing your username and password. We suggest that you use a password manager to help minimize risk when sharing usernames and passwords. While this is subject to change, it’s the only way to give someone else access to your TikTok account for the time being. With that being said, there are a few ways to monitor those who have access to the account. 

As we close out 2022, we look back on the battlefield that has been PR and corporate communications for the past year. Lessons learned from the likes of Twitter, Expedia, and Del Taco showcase how savvy teams are leveraging old dogs and a few new tricks to keep their brands front and center in consumers’ minds. 

A quick guide to adding your social media agency and team members to your company's LinkedIn account

Easily sharing access to your company’s LinkedIn account can help a social media manager create and publish content, which will ultimately increase your company’s visibility and brand awareness. Contrary to what you might think, your company's LinkedIn page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team members, and they can log in using their personal LinkedIn account.

It’s important to note that only “super admins” can add, edit, or remove page admins. The “super admin” role is automatically assigned to a page’s creator.

Younger audiences are using the social media platform for casual searches, Google reports.

TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z? 

The popular app first came in 2016 and has since grown. It’s known for showing you short videos that you’ll like and interact with, d from its search algorithm. But how far has its popularity gone? 

While TikTok isn’t an actual search engine, some people in the younger generation see it as one.

A quick guide to adding your social media agency and/or team members to your company's Facebook account

Contrary to popular perception, your company's Facebook page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles to your team via their personal Facebook account profile.

A quick guide to creating a business and ad account for your company’s TikTok

TikTok is the most efficient social media platform to use if you want to get your company in front of more eyes. However, this is still hard to do as you have to hit the algorithm just right to get a viral video and, even then, your videos won’t see the same amount of views consistently. To make sure your videos earn traction, you can create TikTok ads.

To run TikTok ads, you create a TikTok ad account that is separate from your regular TikTok account. To create this separate ad account, you first create a TikTok Business Center account.

A quick guide to adding your social media agency and team members to your company's Snapchat account

Snapchat is another form of social media that may be more valuable than you realize. Just like Instagram and Facebook, Snapchat allows you to share content and ads with your consumers on a platform they are already familiar with. While your Snapchat account may look a little different from other social media platforms, adding content managers is not much different.

A quick guide to adding your social media agency and team members to your company's Twitter account

Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account. This is important to know because the individuals who help manage your social media account will be ever-changing.

A guide to determining whether your company should use the newly popular photo-sharing social media app.

While the classic social media platforms are still prominent in today’s world, there are many up-and-coming social media platforms taking the world by storm. Recently, BeReal has skyrocketed in popularity, primarily among teenagers and young adults.  

BeReal is a social media platform that uses a photo-sharing application to allow users to post a singular photo per day. The catch is you only have a two-minute time slot in which you can post the photo.