The Public Relations Blog
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Recent Posts:
Three steps for an effective press release that can earn your company media coverage
For over 120 years, the news release has helped public relations professionals communicate important information efficiently. A press release allows a company to share newsworthy information to target audiences and ensures they all consistent, accurate information. It is an official statement of your company’s stance and can position you as a leader.
To get started spreading your company’s newsworthy messages, follow these three tips for writing a news release like the PR pros.
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Topics: news release, earned media, news media
Use this short guide to learn best practices for social media right now.
To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind.
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Topics: shared media, social media
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