The Public Relations Blog

From layoffs to the banning of an entire social media platform, the world of corporate communications can be a minefield to traverse. Companies that rise above display this common trait: empathy.

Use this short guide to learn best practices for social media right now.

To keep up with ever-changing trends on social media, businesses have had to shift their practices to stay relevant on social platforms. Adapting to these changes — like allocating more of your social media budget to influencer marketing — will ensure you are growing alongside competing brands, not falling behind. 

There may be a time when you receive notifications from Facebook pages or profiles that you have access to that you don’t want to see notifications for anymore. To mute these notifications from your device, follow this four-step process: 

Learn how to reach your target audience on socials.

When posting to your company’s social media pages, it’s easy to copy and paste the same content between multiple platforms. But this can actually hurt your social media growth — but why?

Not every audience is the same. For example, the audience you speak to on Instagram is drastically different from the audience you speak to on Twitter. From age and demographic difference to content format, there are hundreds of factors that differ your viewers. These audiences are receptive to different voices and tones, so it is important to understand what to post and where to post it. 

LinkedIn is a powerful platform to use, especially if you are a business-to-business company. There have been some changes to the professional network platform, along with all the other social networks.

Social media platforms want to keep you within their site. As a result, the algorithm will penalize your posts if you post content with links to external sites. 

Less views mean less engagement. 

Establish your social media presence through Instagram Reels with these easy tips.

Instagram Reels have taken over Instagram. Using features similar to the popular app TikTok, Reels allow users of the platform to see clips of short video content based on their interests. This allows companies to create meaningful content to maximize engagement through Reels. The following are some ideas for Instagram Reels that you can start creating immediately: 

6 key tips for maximizing your company’s use of Instagram Reels

Instagram Reels are a key component to maximizing audience engagement and reach on Instagram. However, you need to create the right video content for these Reels to be successful. To ensure that your content is reaching its full potential, follow these six tips:

The step-by-step guide to creating Instagram Reels for your company

Instagram Reels are one of the platform’s newest surfaces for brands to create content, attract new customers, and go viral. Instagram Reels are short video clips that emulate the layout of TikTok, a very popular social media platform. Taking advantage of Instagram Reels will keep your company up to date with social media trends and expand your online presence.

Global unrest politically, economically, and socially put 2023 as a tumultuous time, especially in public relations. With top Super Bowl sponsors like Pepsi and social media giant TikTok surging past the noise, in 2023, it all comes down to adaptability. 

A quick guide to managing page roles when someone leaves the company

It’s important to realize that whoever has access to your company’s social media accounts will most likely not remain in that position their entire career. When they get promoted or leave the company, it’s important to manage their page roles and access to your company’s accounts. 

As a best practice, you want to remove them from the page yourself. Avoid letting the employee remove themselves from the account. If they do so and no one else has access to the account or another employee’s level of access won’t let them change anything, you’ve caused yourself a big headache.