The Public Relations Blog

If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

You don’t have to be a consumer brand to succeed on social media. Here are four ways for business-to-business companies to achieve social media success.

6 tips to help you look your best on your LinkedIn profile picture

Whether you’re looking for a new job or trying to position yourself or your company as a thought-leader in your industry, maintaining a top-notch LinkedIn profile is imperative. Along with carefully curating your experience and content, you also want to choose an appropriate photo for your profile.

Even though you look really great in the photo from your beach vacation or in the stands at the baseball game, you should hold off on using these types of photos for LinkedIn. While you want to look approachable and friendly, it’s important that you appear as a professional who takes work seriously.

When people “like” your company’s Facebook page, it means they want to receive the information your company has to offer – whether it’s deals and specials, interesting content or other resources. They’re probably a fan, a customer or an employee, and they like your brand. As a social media manager, gaining page likes is an important objective. Clients enjoy seeing their page growth, and it’s often a benchmark for your social media output.

A Q&A with a social media expert

For the “unsocial,” Twitter is a social media platform where users post tweets: messages that must be less than 140 characters. As the fourth most popular social media site (Sorry, Twitter. Instagram took your spot as third, with YouTube as second and Facebook as the most popular social media site), Twitter is a place to find sports updates, local and national news and what’s happening with your family, friends, favorite celebrities and brands. As a social media and community engagement specialist, here are my answers to the five common questions about the channel with more than 315 million users.

How to build and engage with your Facebook following to grow your business

Your business needs an effective presence on Facebook to succeed. You want to build your community and establish your credibility; just remember your Facebook page isn’t only about how many likes you have. It’s about how engaged your followers are and how many of them become your customers. For that, you need to attract the right kind of audience and engage them in a manner consistent with your business objectives.

Don’t bore your followers on social media; use an engaging strategy to propel your brand

After auditing your company’s social media activity and comparing it to some of your competitors, you may find that your social media engagement isn’t effectively telling your brand’s story. Your posts are coming out more blah than brilliant. More sigh than sassy. More flat than fierce. You need to up your social media game.

Your ultimate checklist to increase your business Facebook page following and engagement

If you’re regularly posting engaging and relevant content on your company’s Facebook page and not getting much action, then it’s time for you to give some thought to your Facebook strategy. You need to do more than routine posting on Facebook to create buzz and get new customers for your business.

3 ways to ensure your company receives fair treatment in the media

In the last several months, news programs and media pundits alike have attempted to unravel the meaning behind President Donald J. Trump’s tweets. When this effort falls short, President Trump’s spokespeople regularly opine that the media has an obsession with covering everything he says on Twitter – and little of what he does as president.

5 steps to help you do more with your vision, ideas and documents using PR 

In your business, you produce tons of content. News releases, articles, newsletters, photos, speeches, reports and financial statements are necessary to tell your story and generate leads. Now, what do you do with it all?