Use liked posts to build more likes for your business’s Facebook page
Getting likes on your company’s Facebook page can be hard work unless you’re a well-known company. The payoff is worth it. More likes means more people looking at content on your page, which increases the odds of people sharing your content to potential customers. Besides the usual “linking to your Facebook page from your company site” and other classic techniques, there’s also a little hack that can help get people who already have an interest in what you do to like your Facebook page: Invite those who liked a post on your Facebook page to like your Facebook page as well. (Even a 13-year-old can do it!)
This technique is great for building likes on your company’s Facebook page, as people who have liked content your business posted already have some knowledge of your company or at least what you do. If a person shares a common interest with your company, it’s possible that person would like or follow your Facebook page once they actually see it.
Doing this takes a tiny bit of work on your end, yet it’s very simple.
- Log in to Facebook from a desktop or laptop computer (this hack doesn’t work on the mobile version).
- Log in to your company page.
- Click on the total amount of likes on one of your posts.
- Look to the right of a user’s name and click on the box that says “invite.”
- After you click the invite button, Facebook will invite that person to like your page! If that person already liked your page, the option will not be there.
This isn’t a guaranteed way to get likes, as users may reject the invitation. And if you do it frequently, you can get a slow and steady stream of likes on your Facebook page, which will pay off long term with more people looking at and sharing content your company posts. It’s easy to do and there’s really no negative consequence.
Axia Public Relations offers more terrific tips and strategies for using social media to grow your brand and reach your target audience. Download Axia’s free e-book The Essential Social Media Management Guide today.
Jacob McKimm earned an integrated communications degree from Florida State College at Jacksonville in Jacksonville, Fla. Jacob has been with Axia Public Relations since August 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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