The Public Relations Blog

Use PR to get it right

You have optimized your website with strong calls to action and landing pages, you blog and are active on social media and send well-crafted emails. Yes, your inbound marketing practices are in full swing. But, are you using them ethically?

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Topics: public relations, SEO, content management

The seven-step ultimate guide

Driving traffic is one of the key goals of any social media strategy. Businesses strive to attract more people to their websites in order to increase their client databases. To do that, you must produce high-quality content. Valuable content also increases your visibility on search engines.

Here are seven key ways you can use your content to drive traffic to your website.

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Topics: public relations, SEO, content management, shared media

Google has changed the SEO and social media game again, so you’ll need to change with it

Google recently announced a major change in how it handles Google+ for businesses. Most of the features a Google+ profile had before, such as phone numbers, reviews, operating insights and page insights, can now be found on the Google Maps profile. This update affects how a company should manage its SEO and prioritize its Google profiles.

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Topics: public relations, SEO, shared media

Topics: public relations, SEO, PR tips, reputation management, crisis communications, online reputation management, shared media

They know who we are. They know what we like. They know what we watch, and where we shop. (The companies we buy from, that is). That data in and of itself is be very useful for both companies and consumers. However, OfficeMax’s recent PR blunder demonstrates important lessons in the challenge of maintaining quality control with data, and shows how not to deal with a PR crisis in your organization concerning data.

In light of recent data problems from major companies, let’s get down to the heart of the matter from the angle of PR and responsibility.

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Topics: mobile PR, digital PR, media relations, PR case studies, public relations, SEO, FAQ, PR tips, crisis communications

Topics: public relations, SEO, FAQ, PR tips, shared media

Somebody’s got some explaining to do.

 

They’re calling it “operation clean turf,” and it’s all about cleaning up the online reputation of companies that previously used fake online reviews to help promote their brands.

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Topics: SEO, reputation management, crisis communications, online reputation management, shared media

Topics: public relations, SEO, PR tips

Topics: digital PR, SEO

Long ago, savvy webmasters learned that more backlinks connected to a website correlated to a higher listing on natural search engine results pages.

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Topics: public relations, SEO, shared media