The Public Relations Blog

Spokesperson and media training can make all the difference

The media has tremendous power in America. They help shape popular opinion, decide what is and isn’t newsworthy enough for you to know about and they are permitted to go to practically any length in pursuit of a story. No wonder the press is often referred to as the Fourth Estate.

Craft the perfect pitch and get the job done

The first impression is all you’ve got to convince the person in front of you of your potential. If you do it the right way, there is no reason why you shouldn’t succeed; if you try beating around the bush, there is a strong possibility your pitch will end up in the rejected pile. So what is the right way to approach this issue?

Update that profile (audiences notice) and 5 other PR tips for LinkedIn

Moving on from how to use Twitter to updating your LinkedIn: If you know you need to strengthen your online reputation, you can’t overlook LinkedIn anymore. To your audiences, it’s totally legit. It’s also one serious way you can cut through the social media clutter that clogs up every industry. Read on to see how the recent report shared on Forbesimpacts how you use LinkedIn to build your brand as part of your PR strategy.

How to deal with what’s wild (and wildly effective) about this platform  

Let's continue on our social media binge this week and dive into one platform in particular – the wild horse of social media – Twitter.

LinkedIn and Facebook and Twitter, oh my!

Yesterday, we shared how to leverage PR and social media to get and keep more clients, now we're going to talk about managing social media.

Leave no customer behind

For people to give you their business, first they have to know who you are. They will then have to decide if they trust you and, if all goes well, you can even get them to like you.

Find out why it’s worth it and how public relations can help

“Best of” lists have become ubiquitous as we try to categorize and rank everything, from famous movie lines to beautiful people. Most business leaders and executives view Best Places to Work lists as cheesy stunts dreamed up by publications and companies looking for cheap publicity. However, an optimization consulting firm has revealed in a new study that these lists can actually be quite valuable.

Public relations helps establish your brand unabashedly with your audience

Do you have your sights set on where your brand hasn’t gone before? If your company is breaking into unconventional markets, you’re likely pondering how to best position yourself and what your key message points to your new audience should be. Taking a look at how other companies have ventured into uncharted or unexpected markets – and how they communicated with their audiences – can be good food for thought. Read on for an example and some PR strategies to consider if you’re taking your brand to new ground.

Prepare your story for print publication

Reporters and journalists work with a tool known as the “inverted pyramid” in mind; it is a mainstay of traditional mass media. For the general public, the inverted pyramid is also known as a funnel.

How to write quotes for a press release

Earlier, we wrote about how to write a press release – now, let's dive into the proper way to quote individuals in press releases. A press release aims to announce your program, award, or other news to the media and, ideally, get your news release covered. To do this, you must accomplish more than just giving the usual details like where and when. You have to make them care.