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The Public Relations Blog

Cassandra Fortin

Cassandra Fortin is a graduate of the University of Tampa, where she earned a Bachelor of Arts degree in advertising and public relations. Her background includes more than 25 years as a professional journalist. She has written for more than 40 publications, including the Chicago Tribune, Crain’s Chicago Business, Baltimore Magazine, and the Baltimore Sun. Currently, she works as a public relations consultant.



Recent Posts:

Lessons in pitching: Tell the whole story

3 tips to improve your pitches

For more than 25 years, I worked as a journalist. During that time, I would pitch story ideas, while simultaneously learning the preferences of my editors. One time, an editor declined my offer to write about an emerging artist. "What will your second paragraph say?" he asked. He explained that he wanted human interest. So, I gave him plenty. I repitched the story, providing details about an 88-year-old dying artist, who was bedridden and painting with an easel sprawled out on his stomach. This time, my editor approved the story.

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Topics: Media Relations, PR Tips, Earned media

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