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3 reasons to use Facebook groups to promote your company

By Yulia Dianova

Why your organization should have a Facebook group

53074327_sFacebook groups have become part of our daily Facebook use, and most people belong to multiple groups. While Facebook groups are extremely useful in general, they have a huge impact when you use them in your marketing strategy along with your company’s business page. Here are three reasons why.



  1. Demonstrate your expertise

Facebook groups are great for sharing your knowledge with your audience and showcasing your expertise. You can provide your group members with valuable information and advice. This will help to establish your company as an expert in your industry.

  1. Build your community

Facebook groups allow you to build a community of people who support your company. People join Facebook groups because they share something in common with other group members. Building a group around your brand allows you to create a target audience interested in your products or services. Facebook groups are also a great way to network and find new leads through your existing group members.

  1. Get to know your target audience better

Facebook groups are interactive. Participants ask questions and offer suggestions that will help you engage and get to know your group members better. If you build your Facebook group around your products or services, you have a unique chance to know your audience’s opinion about your company.

Facebook groups offer a huge potential for you to promote your company. They allow you to build a highly targeted community around your brand, establish yourself in the industry, reach out to new leads, and better serve your customers.

Axia Public Relations’ PR professionals provide top-quality social media marketing and inbound marketing services. Download Axia’s complimentaryInbound Marketing Guide” to take your content and social media strategy to the next level.

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yulia-newClients love Yulia’s eagerness to take on new challenges and her experience in building relationships with target audiences. She has worked with Axia Public Relations since July 2015. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English. Learn more about Yulia.


Featured image credit: 123rf.com 

Topics: PR tips, shared media

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