The Public Relations Blog

Promote your company and its accomplishments

Congratulations on making it to the Inc. 5000 list! Whether your company is No. 1 or No. 5,000, it’s a tremendous honor to receive, and it’s time to spread the word of your company’s achievement. So, where should you start? There are thousands of ways for you to share with employees, customers, and the public that your hard work has paid off. OK, so we may not have 5,000 ideas. However, we do have 25 ways for your company to celebrate, in addition to our original 16 ways to promote your Inc. 5000 honor. Feel free to substitute the number 5,000 with your exact ranking number on the list.

4 things to consider before you send that press release

When you return to work from a week-long vacation, you probably find a plethora of emails awaiting your attention. For reporters, this is an everyday occurrence. Most of them receive more emails daily than they could ever get to in a single work day.

Why your organization should have a Facebook group

Facebook groups have become part of our daily Facebook use, and most people belong to multiple groups. While Facebook groups are extremely useful in general, they have a huge impact when you use them in your marketing strategy along with your company’s business page. Here are three reasons why.

And what you should ask your PR firm before finalizing your PR plan

If you’re new to using public relations to build your brand, then starting a PR program can seem daunting. Luckily, it’s easier with the help of a trusted PR firm and a PR plan. A PR plan should be the road map that your PR firm (and your team) uses to create a successful PR program. If your firm doesn’t utilize a PR plan, it’s difficult to evaluate its success and to know that your company and your PR partner are on the same page. Don’t blindly follow your PR firm. Educate yourself on the elements of a PR plan and know the questions that you should be asking to create a successful PR program.

3 tools we recommend to create the content you’ll use to pitch

Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. News outlets are more likely to publish high-quality content on their social media platforms, and the results are often even greater than TV or newspaper (earned media) coverage. Think about it: Social media coverage has the potential of reaching thousands and even millions of people. Your local TV station’s 6 p.m. segment might not.

In order to earn media coverage for your company, it’s important to have good relationships with reporters. Axia Public Relations compiled 15 insider tips for earning media coverage for your company, and engaging a reporter on social media is tip No. 2. Engagement is key in establishing and building working relationships with journalists.

Confessions from a daily newspaper editor

Pitching major news outlets requires skill and finesse. A poorly constructed pitch can really harm your company’s reputation. To effectively pitch a major media outlet, it’s important to put yourself in the journalist’s shoes. Here are 10 tips from the newsroom for getting noticed and earning that coveted major media outlet coverage for your company.

Learn how to write headlines that will attract more readers

“Titles are what sell the content.” – HubSpot

What makes you want to read an article? A title that catches your attention, right? Apply that same approach to writing your headlines. Below are tips to help you attract more readers and, in time, gain more customers through better headlines.

How many emails do you delete without opening on a regular basis? Take that number and quadruple it, and you might be near the number of unopened emails a reporter deletes each day. Journalists are inundated with pitch emails. Your company needs to stand out among the multitude of pitches in order to gain a reporter’s attention. If your PR firm is only pitching via email, it probably isn’t earning all the media coverage it can on your company’s behalf.

4 ways to ensure your public relations is working

A banana is more than a tasty addition to your cereal. It’s a perfect metaphor for what makes successful public relations.