The Public Relations Blog

Use punctuality to earn opportunities and build relationships

Being somewhere on time sounds simple, but it has a huge impact. Think of instances where you’ve been punctual in your personal life, such as going to a dinner reservation or a doctor’s visit. By being punctual, you prevented stress that would’ve happened if you were late. Being there on time helped make sure everything went smoothly.

Business is no exception. Punctuality can benefit not only you, but also your client and your relationship with them.

Picking the right outfits for success

One lesson children learn is the value of dressing to impress. After all, what you wear can say a lot about you, so it’s important you give a strong first impression with a thoughtful outfit when it matters.

As adults, it’s even more important. What you wear can make or break business-related matters. The right outfit can be the tipping point that gets your company a new customer or contract. Because of this, staying conscious about what you wear to business-related functions is important.

Testimonials can help sell your company’s services and goods

In today’s crowded world, it’s important that your company boasts how you’ve helped solve others’ problems and how its unique value proposition has been a benefit to others. This shows people why they should employ your company’s services or products over your competitors’. You can do this with a strong portfolio, but there’s another way to demonstrate value: testimonials.

Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series.

If you’re enjoying the vodcast, would you please share it with others and leave us a review?

Guest:

Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years. She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more.

Drew McLellan is the CEO of Agency Management Institute and has been in the advertising industry for more than 30 years. He advises hundreds of small- to mid-sized agencies on how to grow and become more profitable.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2022 – Monumental Digital Marketing Changes Impacting Your Organization

Brands must break the mold in order to reach today’s users where they’re at, which is increasingly in the digital space. Leading technology firms like Facebook have invested huge amounts in revolutionizing the digital experience, providing more opportunities to get your message straight into the *virtual* hands of your users. We’ll show you how the landscape is changing and give you tactics to stay ahead of the curve.

Hubspot defines inbound marketing as a business methodology that attracts customers by creating valuable content and tailored experiences. In other words, inbound marketing generates leads and builds connections with customers by providing the value and experiences they need. In contrast, outbound marketing occurs when you interrupt your target audience with content they may not be interested in. 

Let’s discuss how you can use inbound marketing to scale up your business. Inbound marketing strategy has three stages: attract, engage, and delight.

Avoid changing your company’s goals on a whim

Goals are the cornerstone of your company’s success. A company that doesn’t have any goals, no matter how good your product or service, will be aimless.  

When your company decides on goals to achieve, it’s essential to stick with them. Your company’s goals lay the foundation for your growth plans, and changing them on a whim may impede that growth. Stick with the plan, no matter how good a sudden change to your company’s goals might seem in your head.

Learn what an SSL certificate is and why it’s so important for a website to have one

What is an SSL certificate?

A Secure Sockets Layer certificate, or SSL certificate, enables a kind of encryption called SSL/TLS encryption for a website and contains verifying information, such as the domain the certificate is for and who owns the certificate.

Sites with an SSL certificate will have HTTPS enabled. 

Web browsers, such as Google Chrome, put a padlock icon by the URL in the browser’s address box to identify a site with an SSL certificate. For sites with some, but not all content secured, and sites without an SSL certificate, the icon depends on the browser.

It often makes sense to hire outside experts. In fact, billionaire tech entrepreneur Bill Gates says, "Do what you do best and outsource the rest."

When it comes to outsourcing PR, nearly every major brand is smart enough to know the best professionals are often working in a company, community, and culture with other highly talented individuals. So here are the three ways you might decide to outsource your public relations strategy, programs, and measurement.

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2022 – Let Your Creativity Fly For Better Results

Brand marketers are learning to take an unconventional viewpoint in order to completely turn the tables in troubled waters. Merging traditional marketing methods infused with digital-centricity, brands of all sizes are pioneering bold turnarounds. This month, we explore how they’re doing it and the tools your organization might use to garner similar results.