The Public Relations Blog

Marketing is one of the biggest ways to grow your brand, and doing so takes time, effort, and money. However, not all methods of advertising are built the same. Radio advertising, for example, specializes in reaching a wide net of captive listeners who are doing other activities, such as driving or working. 

 

Radio stations offer advertising packages that your company can purchase that include on-air “liners,” or ads, that will promote your company. Your company can also be the sponsor of a morning show or the whole studio for a particular station, giving your brand significant airtime throughout the day. 

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