The Public Relations Blog

Conducting research and analyzing your needs

Finding a PR agency for your company can be difficult. Knowing exactly what kind of PR work you’ll need is the first step in researching companies that would be a great fit for you. Here are some things you should keep in mind when researching an agency:

Five essential elements that will guarantee a successful campaign

There’s a lot that goes into releasing a successful PR campaign. It’s more than just writing a news release for a new product or coordinating with the media. 

A PR campaign can offer many benefits, including creating a long-lasting impact on your brand and its future reputation. That’s why it’s important to plan a roadmap for your organization’s PR campaign. 

Here are five elements that will help guide you in creating a successful PR plan: 

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

December 2020 – Year in Review 2020
Key Takeaways and PR Moves to Make Now

This year, we saw a tremendous upheaval for industries across the globe — perhaps none more so than in marketing. Check out the major impacts affecting marketing strategy as we move into the new year and the moves to make now to position your team for success in 2021. 

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances 

Why you should analyze every aspect of your competition

Knowing what your competitors are doing can put you ahead in your industry. Here are some things you can learn from your competitors:

Knowing inverted pyramid and the five Ws/H will set you up for success.

The first few sentences of your story are everything. They state the facts, set the mood, and grab your reader’s attention. When written correctly, they capture the heart and soul of your story and convince your reader why what you’re saying matters. When written incorrectly, the reader may leave your page, click on a new site, or possibly lose interest in your company’s work altogether. 

So what are these first few sentences, and how do you write them effectively?

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

When a news outlet, PR agency, strategic partner, or vendor requests your logo, you should send them your transparent logo(s) in high resolution and vector format. Why does this matter? Let’s explore each concept.

Here are the smartest content curation hacks to supercharge your marketing efforts.

Creating fresh and valuable content is an organic way to increase engagement. And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. 

Content curation is a continuous process and can become tedious without the right content curation strategies. To be impactful, you need to retrieve content in effective and well-aligned ways. Keeping that in mind, let’s learn some quick content curation hacks. 

How Axia deep dives into clients’ brand, consumers, and competition

When creating a communications, PR, or marketing strategy for a company, it can be tricky to determine what the company needs help with and where and how it can improve.

Axia Public Relations’ strategic insights process is a tool we use for every client as a deep dive into the company’s brand, consumers (or buyers), and competitors. We start by asking the client three questions:

1. What are your top one to three business issues?

2. What are the one to three titles for your ideal target customers?

3. Who are your top three to five direct or largest competitors?

From there, we begin our initial research.