The Public Relations Blog

Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero.

Guest:

Our episode guest is Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been.

Topic: 

Alejandro Barbero on why storytelling should come first in all your company communications

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

February 2021 – Leading a PR Team in 2021 and Beyond

2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

How to differentiate two key marketing styles

Learning the difference between web marketing and inbound marketing can be tricky. People often interchange the two terms when in fact, they are two different types of marketing and accomplish two different things. 

Small thinking is stopping you and your company from great things – including public relations

The biggest issue I see with most companies is they’re not thinking big enough. 

They set reasonable goals and objectives that don’t inspire their teams to stretch. 

I’d rather push myself and fall short than work in an environment where I don’t feel challenged. We encourage “failing forward” because you learn and achieve more by allowing yourself to take risks and make mistakes.

How to avoid getting into hot water when a crisis arises

When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes.

When your company is going through its own crisis, use these three steps to prevent any further damage. 

The top two rules for correct article usage

When writing content for your company, you want to make sure all nine parts of speech are correct. The nine parts of speech are nouns, verbs, adjectives, adverbs, pronouns, articles, prepositions, conjunctions, and interjections. Grammar errors as simple as using the wrong part of speech in a sentence make your company look unprofessional. Show you care about the content you publish by making sure even the smallest, most seemingly inconsequential parts of speech are used correctly. If your company’s writing is not of high-quality and prioritized, then buyers will infer the quality of your products and services is not a priority either.

Speaking of, what part of speech is commonly written incorrectly in public relations writing? Articles. Know the difference between “a,” “an,” and “the” with these two simple rules.

Know the different types of style guides news media outlets use

Your company just accomplished a major milestone, donated to charity, or expanded its footprint. Congratulations! Now you want to send a news/press release to get the news media’s attention you’ve earned. Before you do that, you’ll first want to make sure your news release is written in the media outlet’s preferred style. Otherwise, the newsroom may not use it.

And what is copy editing style, and how do you find out what the media outlets use?

Axia’s 60-Second Impact

60 Seconds of Information Impacting You and Your Fast-Forward Economy

January 2021 – New Year, New Plan

Agile Marketing Strategies Your PR Team Needs in 2021

In a few short days, we’ll be able to put 2020 to rest and usher in 2021. As companies settle in for a brand new year, marketing leaders have the opportunity to set new priorities and shift roles and responsibilities to meet new demands. Check out the ways top companies like Nike, Salesforce, and Apple are implementing agile marketing strategies focused on empathetic communication and reimagining what’s possible in a post-COVID landscape.

For good PR and media relations, move your brand away from exaggerations

I’m warning you now that this is the greatest blog post you may ever read. Maybe. This is a hyperbole. How often are your company and your PR team boasting — to the extreme — how amazing your company, its thought leaders, and its products are? Your company may be pretty amazing, and not everyone is going to think your company is the greatest thing since sliced bread. As an executive, you have to recognize and realize this fact. 

Social media is a necessary tool to successful PR campaigns

Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 

Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users. To this end, you must customize each post so it is native to each platform. For example, you wouldn't post the same content on Instagram as you would on Facebook because the tone, audience, and demographics are different.