Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.
TELL US ABOUT YOUR COMPANY.
Forbes recently recognized Axia Public Relations as one of America’s Best PR Agencies.
That’s because some of America’s fastest-growing and most admired brands turn to Axia Public Relations for our expert PR strategy, counsel, and services.
Brands increase their visibility, trust, and consideration for their experts, products, and services by leveraging Axia’s news, social media, and web strategies.
WHAT WAS THE BIGGEST OBSTACLE YOU HAD TO OVERCOME IN YOUR BUSINESS?
External forces are typically the biggest obstacle for any company. You might run your organization very efficiently and with a great reputation, and market conditions such as a pandemic and economic recessions are probably the biggest obstacle.
WHAT MAKES YOUR COMPANY UNIQUE?
Axia Public Relations is unique because we focus exclusively on our PR expertise. Unlike most advertising agencies, we do not bolt on PR as an afterthought or additional service. It is our primary focus and therefore, what we do best.
We are also unique because we manage PR for corporations with hundreds of locations or those that are offering products, services, and expertise in multiple geographic markets. Most PR agencies are good at doing what we call “hometown PR.” Beyond that, they are a fish out of water and struggle to do great PR in other markets.
WHAT IS A TIP FOR SUCCESS THAT YOU WOULD PROVIDE SOMEONE IN YOUR SAME INDUSTRY?
A company has two critical assets.
Your integrity is your reputation. Do everything you can to build a strong brand and great reputation.
Focus on recruiting the very best professionals, and then work harder to keep them.
WHAT IS THE BIGGEST CHANGE IN MARKETING COMING IN THE NEXT FIVE YEARS?
The biggest change in marketing for the next five years is that marketing will continue to become more difficult for companies to do well.
Traditional PR doesn’t work any more, nor does traditional advertising and marketing. Consumers are too smart, cynical, and impatient.
Smart companies must adapt by focusing on consumers, not their own brand, and measure their outtakes, outcomes, and impacts.
HOW HAS COVID IMPACTED YOUR BUSINESS, AND HOW HAS IT AFFECTED THE STRATEGY, PLANNING, AND ADVICE YOU PROVIDE CLIENTS?
COVID has enabled us to help our clients improve their strategic corporate communications and focus on what matters most to their customers.
Because of COVID, we’re able to work with more companies as the market now understands that location and locale is no longer as important as they once perceived it.