The Public Relations Blog

6 things you should never do on social media

Wondering how to improve your social media presence? Here are some tips on what not to do to help you in your journey to social media greatness.

 

 

 

 

 

 

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Get more traffic to your site by starting a blog

Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?

 

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If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.

 

 

 

 

 

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This is one story on the value of blogging. Read how 5 reasons blogging is important, Why blogging is worth it, 4 ways blogging can improve your PR efforts, 3 overlooked reasons to blog, and Why you should care about blogging for more.

 

Effective marketing tools that educate and inform your prospects

Your phone rings just as you’re heading to lunch. Your automatic reaction is to answer it. Ten minutes later, you’re finally hanging up the phone feeling frustrated and hungry as a result of the unsolicited call. You might wonder if there’s a better way for your company to reach prospects without angering them. Luckily, there is!

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Why you should let PR manage this crucial task

Your CEO guides the company’s strategic vision, leads the team and decides where the money will go. Whether the company thrives or goes down in flames is often her responsibility. She also serves as the public face of your organization. With so much riding on her shoulders, it’s critical to protect the reputation of your CEO.

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Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

 

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

 

Estimated Reading Time: 60 Seconds

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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. The Ultimate Prize For “Owning” Their Customers:

Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.

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