Get more traffic to your site by starting a blog
Most companies understand that a professionally created website and well-managed social media strategy are a must. These things convey your company mission and help you to connect and engage with your target audience. And yet, you need another content marketing element to achieve your business’s full potential: You need a blog. Why is blogging so critical for your business?
Here are three key reasons why your company needs a blog.
- Blogging will get you more traffic.
Your website probably consists of many pages. While you update your company information from time to time, for the most part, the content on your business site is static. However, every time you write a new blog post, you update content on your site. This tells Google and other search engines that your site is alive and active and that they should be checking in frequently to see what new content has surfaced. In other words, it’s good for your search engine optimization (SEO). Also, when you create new blog content, it gives you new information to share with your key audiences on social media. Social media channels will refer visitors to your site as well.
- Blogging will increase your conversion rates.
When you write a blog post, you tell a story or you deliver information that your audience wants. You offer new content to your readers who will react to it and engage with you by commenting on your blog or asking questions. This will help you to get to know your audience better and the feedback will help you improve your services or products to increase conversion. Also, each blog post is an opportunity to ask your audience to do something – a call to action (sign up, download an e-book, etc.) that will increase your chances for converting your visitors into customers.
- Blogging will establish your credibility.
Every time you blog, you offer high quality content that’s helpful to your key audience. You build their trust. You become an authority – an expert – in your field. By being an authority, you grow your business network and generate more connections and leads for your business.
A blog is one of the most cost-effective marketing investments. Every post is a long-term asset that helps build brand awareness and promotes your expertise, products and services. Axia Public Relations can help you develop a social media strategy that grows your business and establishes your company as a thought-leader in your industry. Download Axia’s e-book The Essential Social Media Management Guide to get started today.
Yulia Dianova is a public relations professional who is skilled in building relationships with target audiences. She provides counsel to organizations that seek PR help to further their growth and reach their goals. Yulia earned a master’s degree in public relations management from University of Maryland University College. She is fluent in Russian and English and is always looking for a new challenge. Yulia has worked for Axia Public Relations since July 2015. Learn more about Yulia Dianova. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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