If you manage social media, you may question how impactful your social media efforts are. If you’re unsure about how you’re doing, here are five ways to tell if your company needs social media help from an outside source.
- You don’t know what to post.
If you’re only posting to social media when you have something new to say about yourself, you aren’t adding value for your followers. That’s where a strong content marketing strategy comes into play. Without a plan for content, it’s unlikely that your social media will be successful. Not sure what a content plan is, or why it’s important? Read more here.
- You don’t have time or forget about it.
It was OK to put social media on the back burner a decade ago; however, today, it’s an essential marketing tool. Social media should be a central part of nearly every company’s marketing plan, whether you’re a consumer brand or a B2B company.
- Other people are dominating the conversation about your company/brand.
It’s easy to feel overwhelmed with social media if others are dominating the conversation. For instance, you’re bombarded with negative messages or reviews. If this is the case, it’s time to get serious about turning things around for your social media presence. An experienced partner can help you control the message through strategic content, an approach for responses and the use of influencers who can spread positive messages about your brand online.
- It’s not helping you meet your goals.
If you’re still questioning where the ROI is on your social media strategy is, then it’s time to call in the experts. With a solid plan, constant engagement and monitoring and strategic paid social media ads, your social campaigns should be delivering for you.
- You’re stagnant.
Your audience should always be growing. If you’re seeing slow growth or total stagnation, it’s time to implement some plans to increase your audience size and organic reach.
Julie Miller is a marketing and communications professional with more than seven years of experience in the industry. She specializes in technology, digital marketing and communications. Julie has worked for Axia Public Relations since November 2015. Connect with Axia on Twitter @axiapr or tell us what you think in the comments below.
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