The Public Relations Blog

Media coverage should matter to your mortgage company

Do you know why news coverage is such a plus for a company and why it matters?

The top two reasons we see are that positive news coverage helps you improve your company’s reputation as well as placing your mortgage company at the forefront of new customers’ minds. Some company executives may be surprised to find their customers may not know about your mortgage company until they see your company included in a news story. Then your company is on your prospective client’s radar when they need a mortgage.

Thirteen tips for being included in a news story

News media coverage is important and necessary for CPA firms because it improves your company’s overall reputation with the public. Inclusion in news stories also helps place your CPA firm at the forefront of new customers’ minds as well as solidify your company as the best choice for current customers. 

The hundred dollar question you may be asking yourself is how does a CPA firm get in the news?

Insurance companies benefit from media coverage

Why is it so great for companies like insurance firms to get media coverage?

For one, positive media coverage improves the reputation of insurance companies. Secondly, media coverage places your company at the forefront of prospective customers’ minds. More often than not, customers may not know about your insurance company until you are included in a news story and highlighted as an industry expert. When your executives are considered industry experts, your company and executives are on prospective clients’ radar when they need an insurance company.

So how exactly do insurance companies get in the news?

This is one post about company productivity. Read about the Ivy Lee method for more. 

I grew up playing sports in high school – specifically, football. I loved being on the field with my team during a game. To me, there's no feeling like it. Eleven guys perfectly coordinated to line up on the field. Then the quarterback snaps the football and chaos ensues. Or does it?

Each team member begins to move with purposeful individual actions in order to complete the team’s goal. Some are removing obstacles while others are going downfield to catch a pass. Then the play stops, everyone resets, and they do it again.

How does each member of the team always know what each other member is going to do? How can they know how to best support each other?

The team huddle.

It’s possible to attract media attention even if you think nothing within your company is newsworthy. Use the following tips to identify and create news for your business, ultimately gaining the publicity you desire.

Developing a public relations or marketing plan can seem like a tedious, time-consuming task, but with the right planning and a map, you will save time, money and enjoy more success. 

This is one story in our series on the differences between public relations, advertising, and marketing. Read more about the differences between PR and marketing in particular.

Many people use the terms advertising, marketing, and public relations interchangeably; however, they aren’t the same thing. Here are some key differences between the three and why they matter. 

3 ways to protect against misinformation in a world of information overload

False claims and made-up stories have always been a thing, and since the internet arrived, it’s easier than ever to fall prey to them. One of the most recent false news stories is “the broom challenge.” On February 10, a Twitter user posted a video of herself balancing a broom on its own. She claimed that, according to NASA, this was the only day it was possible for the broom to stand on its own due to the Earth’s gravitational pull. The tweet quickly went viral and soon thousands of people were sharing and posting photos and videos of themselves balancing brooms. Several news agencies and celebrities joined in the fun. 

Today, I want to share with you the work Axia Public Relations is doing on earned media and helping clients with news coverage. TV newsrooms often keep a daybook for their news shows, which they use to see topics they want to cover each day and in the future. If you want the news team to cover your story, you need to be in that daybook. And, if you have a big announcement, you want to be first on the list. It’s important to know where you rank on the list because the list could be five things, or it could be 20.

Search engine optimization is a great strategy to grow your online traffic, leads, and sales. When you do it right, you can earn a position at the top of Google’s search results. On the flip side, if you hire an inexperienced or unethical SEO company, you’re simply wasting your money.