The Public Relations Blog

When you partner with a public relations agency, you’ll get to know your account manager pretty quickly. At first, you may assume an account manager is simply an extension of the project management team, when in reality, this person plays a very different role.

Account managers and project managers work in tandem to ensure your satisfaction with the final project. Where a project manager’s sole focus lies on the completion of the work, an account manager’s goal is to ensure your satisfaction at every turn.

Account managers actually have some of the toughest jobs in a PR agency. As agents of mutual understanding, they help to shape the culture of the agency and strike a harmonious tone in relationships with their clients. 

This is one story about PR and small businesses. Read How small companies do PR and what big companies can learn from them for more.

Our public relations agency specializes in helping regional and national companies with news, social, and web services to build awareness, consideration, and sales for their companies' experts, products, and services. This includes a special focus on construction, professional services, and consumer services companies as well as franchisors. 

This is one story in our series about COVID-19. Read 8 ways your PR agency can assist you during COVID-19 and 4 communications actions your company can do during COVID-19 for more.

With COVID-19 and the economy on hold, there's a huge need and opportunity for thoughtful and strategic corporate communications

Beyond the "what we're doing to prepare for coronavirus" messages that overwhelm your inbox, your brand needs help communicating during COVID-19 and the economic climate. PR firms are busy helping clients with external and internal communications.

Now is not the time to go silent. Now is the time to stay visible by helping your target audience adjust, survive, and thrive in the current environment.

This is one story in our series on the benefits of working from home. Read how working from home can save you money for more.

The debate over whether remote workers are more productive than their traditional office counterparts has been going on for a while. When you think of remote working, you might imagine people lounging on their couches with their laptops. However, there are plenty of studies indicating remote employees are quite productive. Here are four reasons remote employees are actually more productive than those who work in an office setting. 

Research shows that telecommuters can save at least $2K and often more than $7K

This is one story in our series on the benefits of working from home. Read about how remote employees can be more productive than office ones for more.

In addition to letting you avoid the stench of Payroll Stan’s microwaved fish, working remotely (like from home) can save employees a ton of time and money.

According to research from The Ladders, MarketWatch, and other sources, employees really want to work from home. In fact:

While we didn't expect COVID-19, we knew we should be preparing for any emergency or disaster

Axia Public Relations was an early adopter of cloud technologies in 2004. 

In 2007, we created disaster recovery systems to give our colleagues across North America remote access to our agency servers. In 2009, we transitioned to 100% cloud, with data servers redundantly hosted at multiple geographic secure locations.

In October 2014, we encouraged our team to work from home as many as three days per week, depending on their role and location.

Thanks to the global coronavirus pandemic, many people in the world find themselves working from home for the first time. While technological advances have made remote working easier and more accessible, it still proves challenging for people accustomed to working in an office environment.

The team at Axia Public Relations has been working remotely since 2014. We’ve found that it encourages employee wellness, work-life balance, and helps retain talent.

Nationally, about 4.6% of all workers work from home, according to the U.S. Census Bureau. Bureau data also shows that telecommuting nationwide has grown 115%. Still, working from home isn’t for everyone. Here are some tips to help you get through the day, especially if you’re struggling with that work-from-home life.

This is one blog post about organic social media content. 4 reasons you should tailor content for different social platforms for more.

4 reasons you should continue to engage on social media

A decade ago, the big question that public relations pros and marketers were asking themselves was: “Does a company or brand need to be on social media?” Since then, we’ve seen social platforms transform how people communicate, consume media, and how they shop. Whether the goal of your social media is to communicate messages or sell products, it’s safe to say that social media is a powerful tool for almost every company.  

As paid social media dominates feeds and becomes a more prominent way of reaching an audience, organic social media seems to increasingly fall to the wayside. So, is it still worth it to do organic social media in 2020? It is, indeed. Here are four reasons why. 

Too often companies discount the value of media coverage. Some get anxiety, others are too busy, but most don't know what to do. The media has a responsibility to cover business news and industry trends. Your organization has a critical role in this process. With a prompt and strategic response, your business can leverage opportunities for media coverage. These tips will help you manage calls from the media. 

An effective media relations campaign should increase awareness and understanding for your company’s product or service. Follow these tips to ensure a successful campaign.