The Public Relations Blog

How to properly use these location-specific digital techniques

Digital marketing is a tricky domain with plenty of jargon that can leave you scratching your head. Take, for example, geofencing and geotargeting. Although they sound similar, these location-based strategies are quite different. 

Learning the difference between geofencing and geotargeting can significantly enhance your overall digital marketing efforts and your ROI. 

How to provide value and build trust through inbound marketing

Earning an inbound certification from HubSpot can help you gain a better understanding of how helping customers in a meaningful way can benefit your company. The course is free and packed with a wealth of information, yet simple to digest.

If you’re not familiar with HubSpot, you should be. HubSpot develops and markets software products for inbound marketing and sales. The company has several courses on its platform HubSpot Academy, and they are all free! Here are five key takeaways from the popular inbound course.

Did you make a mistake typing in the phone number on your Facebook ad? Or, perhaps you listed the wrong company hours. Unfortunately, once Facebook reviews and approves your ad or boosted post, you can’t edit the text directly. However, there is a hack to edit the text without canceling the ad and losing all its data.

Revise your company’s “About us” summary each year

It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand. 

Measuring your social media pages based on reach, reactions, and clicks is a must when evaluating your ROI. Building a company social media page isn’t something you do for fun; it’s to connect with your customers. Your ROI from social media comes from generating new customers based on your social pages. These measurements reveal the initial steps followers take as they interact with your brand. When you understand these metrics, you are able to understand your audience and what they do with the content you share on social media. For this reason, you’ll want to make sure your company has developed a successful social media strategy.

20 ways PR has changed for 2020

Public relations is, at its core, a way for companies and brands to build mutually beneficial relationships with their audiences and customers. To be sure, traditional PR still has a place at the table.

Podcasting continues to be one of the fastest-growing media platforms. Podcasts provide entertainment, education, and much more. They’re an efficient way to consume information (you can listen anytime and while you do other things), and they’re relatively easy to produce. By now, you’ve probably listened to a podcast or overheard someone describing one. You may even have several that you listen to regularly. 

Axia Public Relations promoted Clarissa Schearer to public relations associate. She works closely with regional and national construction, home services and professional services clients. Using news, social and web media, she helps clients build awareness, trust and consideration with their target audiences. Prior to joining Axia in August 2019, she had years of retail, theme park and quick service restaurant experience. 

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are. 

A website ranks for all the factors present on it, including content, keywords, meta title and description, videos, and images. Off-site factors, like backlinks, social signals, and outreach, determine how high it will rank on the search engine results pages (SERP).