The Public Relations Blog

JACKSONVILLE, Fla. — Ad World Masters named Axia Public Relations to its Agency of the Year awards list for 2020.

Out of more than 11,400 agencies worldwide in Ad World Masters’ database, only 563 agencies from 74 countries qualified as an Agency of the Year.

“We must be disrupting the industry if our PR laser-focused agency earned a spot among the top-ranking advertising agencies without offering paid media and advertising services,” said Jason Mudd, Axia’s CEO and managing partner.

Axia earned this achievement after Forbes recently named Axia as one of America’s best PR firms. 

A private equity company recently asked our public relations firm 18 questions as they seek a strategic PR partner. We thought their questions were relevant and sharing it might benefit a broader audience like you in better understanding what PR agencies do, what to look for when hiring a PR firm, and how to work well with them.

A crisis communications plan protects and defends companies and organizations from a fallout in the public eye. These crises are caused by issues like a company scandal, an executive’s inappropriate behavior, or a product recall. Developing a crisis communications plan can help companies maintain their reputation. 

Companies task public relations agencies to design comprehensive crisis management plans that limit risks to their brands. We craft specific messages for employees, investors, customers, the public, and news outlets. Insufficient external and internal communications can cause the following:

• Operational response failure

• Stakeholders reacting negatively

• Public perception that the company is inept and, even worse, criminally negligent

• Sever impact on the company’s brand, reputation, and finances 

Our founder and CEO, Jason Mudd, recently completed a pre-interview with a business TV news show. Although the interview doesn’t air for several weeks, here are some of the answers he shared during the initial Q&A.

Forbes Magazine named Axia Public Relations one of America’s best PR firms.

Out of 5,000 PR firms considered, Forbes’ list included 200 firms. That arguably ranks Axia in the top 4% of PR agencies nationwide.

“As we reflect on why Forbes selected us, our clients and industry peers likely recognized our talented PR agency team, proven processes,  innovative approach, commitment to PR measurement, and value-driven approach,” said Jason Mudd, Axia’s CEO and managing partner.

When a company hires a PR agency, it will get consistent quality and measurable outcomes when our processes are followed. Having the processes is the first step. Getting buy-ins from the team and having the processes followed is the bigger challenge.

Target your ideal customers with inbound and outbound marketing strategies.

Marketing is imperative to boost the sales and market performance of a company. When done right, it can help you attract and retain loyal customers and build your brand name. 

Inbound marketing and outbound marketing are ideal tactics that marketers use to reach their audience. Knowing the core differences between these two will help you make informed marketing decisions and generate higher conversions. Let’s get started. 

Here are the smartest content curation hacks to supercharge your marketing efforts.

Creating fresh and valuable content is an organic way to increase engagement. And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. 

Content curation is a continuous process and can become tedious without the right content curation strategies. To be impactful, you need to retrieve content in effective and well-aligned ways. Keeping that in mind, let’s learn some quick content curation hacks. 

Oct. 12, 2020 – Despite a global pandemic economic recession, Axia Public Relations recruited Emily Barrett to the “A-Team” as a social media specialist. 

Emily develops unique, innovative, and engaging social media content for the PR agency’s clients.

Make your website content “findable” to you and your customers with content tags

With increased content production, there’s a growing concern for content searchability among users and content managers. Content tags are a means to combat this issue.

The phrases in a Content Management System (CMS) that group similar content pieces together in a web publication are called content tags. It’s an ideal solution to ‘label’ and classify content, making it easier to search, follow, and group multiple topics. These tags streamline content management for organizations to find and use the content as and when required.