The Public Relations Blog

Marketers should take note: Men are finally migrating to Pinterest.

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 

As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. 

Currently, the most popular social media platform is Facebook with about 2.45 billion active users. Although Facebook may be at the top right now, anything could rapidly increase or decrease its popularity. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. 

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter.

If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you. Instead, focus on all that you could accomplish with a little bit of direction. 

In most cases, Facebook can be a delightful asset to your company, generating goodwill between you and your customers or generating strong leads that allow the inbound marketing strategy to fall perfectly into place. However, at times, Facebook can breed negativity. 

When that happens, you don’t want to waste time being unprepared.

People want to share their ideas and be heard, and social media is how they fulfill that desire. Having access to various platforms is a valuable opportunity to listen to your audience and gain insight into their values and feedback. However, it’s not enough to simply have an account; you must know both the platform and your community to become a valuable and trusted resource to your audience. 

Here are some things to keep in mind to improve your social media presence. 

Use these two questions to guide your content-making process

In public relations, content of all kinds is important. Whether it’s videos, written content, or any other kind of information people can consume, content is one of the biggest drivers for public relations. Content helps you stand out from your rivals.

However, you need to be making the right kinds of content to further your public relations goals. Simply making anything isn’t enough. Use the two questions below to see if your content is actually helping your public relations plans.

This is one blog post about organic social media content. Read Organic social: Is it worth it in 2020? for more.

Think one-size-fits-all? Think again. 

Any social media manager will praise the benefits of social media monitoring and scheduling tools, like HubSpot. They allow you to monitor multiple streams, coordinate responses with a team, and, perhaps most importantly of all, schedule your social media posts. You can even post to multiple social networks at once. Some platforms encourage you to post your content in multiple places within the same platform (for instance, Facebook newsfeed and Facebook stories). 

Just because you can post one update to multiple places at once, should you? No, and here’s why.

This is one blog post about organic social media content. 4 reasons you should tailor content for different social platforms for more.

4 reasons you should continue to engage on social media

A decade ago, the big question that public relations pros and marketers were asking themselves was: “Does a company or brand need to be on social media?” Since then, we’ve seen social platforms transform how people communicate, consume media, and how they shop. Whether the goal of your social media is to communicate messages or sell products, it’s safe to say that social media is a powerful tool for almost every company.  

As paid social media dominates feeds and becomes a more prominent way of reaching an audience, organic social media seems to increasingly fall to the wayside. So, is it still worth it to do organic social media in 2020? It is, indeed. Here are four reasons why. 

Did you make a mistake typing in the phone number on your Facebook ad? Or, perhaps you listed the wrong company hours. Unfortunately, once Facebook reviews and approves your ad or boosted post, you can’t edit the text directly. However, there is a hack to edit the text without canceling the ad and losing all its data.

Revise your company’s “About us” summary each year

It’s a new year and time to update your company’s boilerplates to better communicate your brand’s mission and accomplishments. Look at your company’s end-of-year reports from each department, such as sales, HR, and operations. Take time to comb through the numbers and pull figures that show what’s behind your brand.