The Public Relations Blog

A quick guide on how to get your audience begging for more tweets

It can be challenging to come up with creative content to grab your audience’s attention in 280 characters or less. But with the right content posted, it can make all the difference for your company’s success. 

Here are three simple ways to post unique content that will have your audience itching to see what you post next: 

Is society more connected, or are we more connected to our devices?

Although Chuck Nice’s TED talk on the unintended consequences of technology is comedic, the topic is serious and something all PR pros should think about. Recent technology, more specifically social media, has had some unpredicted consequences on society. Technology was supposed to be the futuristic invention to bring us together, and we succeeded in that — but not in the way we imagined. 

Ways to engage your audience through visual storytelling

Storytelling isn’t just for children. It’s a great way to capture, engage, and interact with your audience. Facebook is one of the perfect social media platforms for sharing a company’s story. 

These are some ways that have proved effective for capturing your Facebook audience while telling your company’s story. 

PR and social media go hand-in-hand

One of the many services under the public relations umbrella is social media. It can be daunting to hand over your company social media channels to an outside agency, but building a company’s reputation through social media is an area of expertise for many PR pros.

Here are a few reasons why a PR firm should manage your company’s social media:

A guide to the five types of media your company needs

Before diving head-first into the different types of media, it’s important to first dip your toes in the water and learn what media is. Media is a communication tool used to deliver information. The three types of media are commonly known as news media, social media, and web media, but you might also see them referred to as earned media, shared media, and owned media. 

Some other forms of modern media are print media, television, movies, and video games. 

Social media is a necessary tool to successful PR campaigns

Social media is about conversations, community, and connecting with your audience. It’s not just a broadcast channel or marketing tool. You need to be authentic and candid with your audience to make a connection. 

Social media is also known as shared media, which is user-generated content that can be shared on multiple platforms with friends, family, business associates, and buyers of your products and services. Social media users want to be informed, entertained, and connected with other users. To this end, you must customize each post so it is native to each platform. For example, you wouldn't post the same content on Instagram as you would on Facebook because the tone, audience, and demographics are different. 

Each social media platform should have uniquely tailored content

Understanding each social media platform’s purpose and its audience is vital if you want to produce content that is attractive and engaging to users. 

What if I told you that your company is doing social media all wrong? Stay with me.

To create content that attracts and engages your audience, you need to know and respect them. You can do this by understanding the platforms your audience uses to communicate. 

Marketers should take note: Men are finally migrating to Pinterest.

Men are taking on the aesthetically pleasing world of Pinterest, and public relations and marketing professionals should take note.

Pinterest is an American image sharing and social media service designed to enable saving and discovery of information with images and, on a smaller scale, animated GIFs and videos. This is done by scrolling through and saving pinboards.

Although women make up 60% of the app, male numbers have been on the rise since the beginning of quarantine in March 2020. 

As a public relations professional, it’s our job to stay up-to-date on the digital world. It is important to familiarize yourself with new trends and the tools and technology needed to succeed on social media. 

Currently, the most popular social media platform is Facebook with about 2.45 billion active users. Although Facebook may be at the top right now, anything could rapidly increase or decrease its popularity. For example, WhatsApp has seen a huge increase in downloads due to the COVID-19 pandemic. 

Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times higher than Twitter.

If your company isn’t on Instagram, there’s no time like the present. Instagram is bursting with the opportunity to boost brand awareness and connect with your audience, altering company storytelling. Don't let fear or inexperience hold you back from what Instagram could do for you. Instead, focus on all that you could accomplish with a little bit of direction.