The Public Relations Blog

Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

December 2011 – Year End Issue

 

As the new year looms before us there are always new ways to position yourself in front of your customers. Focus first on your team and then strive to establish yourself as the competitive edge in the field. 

 

 

 

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Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

November 2011

 

Your social media content should serve as an advertising campaign. If your potential customers are smartphone users, develop a digital presence friendly to a mobile interface. If you’re not in front of your customers, you can’t hope to sell anything to them – we can help put you there.

 

Estimated Reading Time: 60 Seconds

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Axia's 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

March 2011: 60-Second Impact 

 

Harness the rapid pace of the Internet by creating positive customer encounters and landing in the top search results on Google Places. Together, these actions will generate positive conversations about your company and secure its sales growth. 

Estimated Reading Time: 60 Seconds

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Axia’s 60-Second Impact
60 Seconds Of Information Impacting You And Our Fast-Forward Economy

 

February 2011: 60-Second Impact

 

With growing product availability, promotions and an increased use of smart phones, companies must set themselves apart by creating a clever publicity campaign. To boost your company’s profits, send standout messages using new and old communication channels.   

Estimated Reading Time: 60 Seconds

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Despite the hype around social media websites, you can’t forget the importance of e-mail marketing and offline conversations for your business.

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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. Helping You Stay Ahead: Adding Live Chat to Your Web Site
In our continuing effort to help you stay ahead in our fast-forward economy, here is a program that adds Live Chat to your Web site at no charge.

The inclusion of Live Chat to your Web site gives your potential customers an opportunity to ask questions about your product or service and get the answers on the spot. Live Chat adds credibility to your company and also conveys a positive feeling that you provide great “after-the-sale” support.

 

One more important reason to add Live Chat is simply for differentiation. If all of the Web sites in your business category look the same, having Live Chat on your Web site can be the differentiating factor in a customer choosing your company’s product over another.

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Axia’s 60-Second Impact
60 Seconds of Information Impacting You and Our Fast-Forward Economy

 

1. The Ultimate Prize For “Owning” Their Customers:

Apple And Nordstrom
The ultimate prize for “owning” customers goes to Apple Computer for their iPod products. Buy an iPod and you have to use iTunes to download your music. The user then usually chooses from an array of iPod home, car, and even clothing and backpack accessories. Everything has been designed to keep an iPod user “in the family,” preventing defection to other MP3 players or products.

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